Akamai Marketing

JULY 7, 2011

Its not that I don’t like Google+, I do. I think its a brilliant integration of Google’s products. I think there are both useful and fun elements to Google+. I suspect it will, but that depends on what Google’s end goal is with Google+. So, you see, Google+ is already a game changer.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 8, 2011

It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. As a blogger, there are numerous tools at your disposal to track how your content is doing. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

SEPTEMBER 20, 2011

3) Tracking Sales: If you are looking to track your sales directly from social media, be ready to invest in some additional tools. Google Analytics is a good start, but it won’t be enough. There are tracking tools which will help you identify multiple digital touch points such as email and web and social.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

JULY 28, 2011

According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

NOVEMBER 22, 2011

You do have to “unfollow” one at a time, but its still a handy tool if you’ve reached that mysterious Twitter ratio of followers vs. followed. While this is an addictive tool, its also hard to bring it back to an actual business objective. And what feature are these types of tools most missing?

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Or someone said you should so your considering it. But where do you start?

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 1, 2011

In part that’s because I really believe that social media is an important tool and for the tool to be appreciated by “higher ups” aka your boss, there has to be measurement associated with it, particularly since we’re still fighting the battle of whether social media is a viable business tool at all.

ROI 161

ROI Social Media CPC Metrics 161