Webbiquity SMM

JULY 15, 2014

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Fun and Experience will be the Cornerstones of Most Marketing Strategies. Guest post by Clayton Wood.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

OCTOBER 11, 2011

As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

FEBRUARY 27, 2018

Google and Facebook captured 85% of the growth in internet advertising last year. For millennials and GenZers, Facebook is the top social channel (86%), beating out Instagram and Snapchat (just over 70%) as well as other platforms such as Twitter, LinkedIn, Pinterest, Tumblr, and Google+. to Google+; and 2.3% Journalism.org ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

JANUARY 24, 2019

Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Executing an automation strategy needn’t be all that complicated. But before you start using these platforms, it is important to prepare a strategy and a roadmap for your campaign. Setting up automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. After a demo, usually people are at least a bit less skeptical. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MAY 18, 2021

And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Though if you Google it, you’ll get 3.1 ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? (Why Why not, you’re looking at it!). billion results.

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JULY 25, 2011

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. Also, keep in mind that search is no longer just Google. Do what makes sense for you or your business, based on your strategy, time and resources.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 790,000. 1) LikeAlyzer.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JULY 23, 2013

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Post on Google Buzz. Despite it’s ambitious title, The Perfection of Marketing is a surprisingly accessible and fast-paced read.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. Not too surprisingly, All in One SEO Pack, Akismet and Google XML Sitemaps top the list. ” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. .”

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

MARCH 15, 2018

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). What are you goals from social media marketing? To drive more traffic. To boost awareness and engagement.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

SEPTEMBER 9, 2014

Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

APRIL 11, 2011

It’s not a term likely thrown around in strategy or budget meetings, but it is real. When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. And real important. Be true to your word. • Pay it forward.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

MARCH 30, 2015

Interesting visuals add value beyond blog posts as well, of course: they’re useful in presentations, videos, e-books, and other types of content at the core of an effective web presence optimization strategy. How to Find Free Images With Google’s Advanced Image Search by Search Engine Watch.

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

APRIL 11, 2011

It’s not a term likely thrown around in strategy or budget meetings, but it is real. When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. And real important. Be true to your word. • Pay it forward.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

JANUARY 19, 2016

Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% These are followed by closely related challenges “tying social activities to business outcomes” (50%) and “devloping our social media strategy” (48%). Google Analytics) at 59%. V3B Blog ). CMS Wire ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MARCH 12, 2012

Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. Small Business…Big Coverage! by Blogging PRWeb.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Diving into social media without a strategy in place is the best way to set your company’s efforts up for failure.&#.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Digging deeper into the Google Analytics results and correcting errors (such as GA sometimes mislabeling search visits as referral traffic) yields a more detailed picture. Every blogger wants more traffic. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Share this on Bebo.

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Post on Google Buzz. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Tweet This!

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

JANUARY 12, 2011

.&# In short—relationships with key influencers have always been and will continue to be the key to an effective public relations strategy. Google Launches Blog Finder for Any Topic by ReadWriteWeb. Post on Google Buzz. Social media changes how those relationships are formed and maintained, but not fundamentally what PR pros do.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

APRIL 5, 2011

A growing number of community colleges, vocational schools, online universities, technical colleges and even big-name universities are now offering social media certificate programs (Google this if you like, I don’t want to legitimize any of them with a link).

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

AUGUST 2, 2018

They’ll Google You. However, if you have reasonable expectations, a manageable budget, and a solid strategy, there’s no reason not to maintain multiple social media accounts. Social media marketers spend, on average, 2.5 hours per day managing accounts, strategizing, and creating content. Put yourself in your customers’ shoes.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. One out of six identified Google+ or SlideShare. e-Strategy Trends ). e-Strategy Trends ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. And how exactly does Google+ impact search results?

Google 198

Google Yammer Social Networking SEO 198