Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

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Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

FEBRUARY 13, 2013

And on Q5 (what PR pros *must* start doing when it comes to measurement): A5: Map back to business strategy. Map to Business Strategy: Geoff Livingston on #measurePR is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Monday Roundup: Renewing Your Business Strategy is a post from: Shonali Burke Consulting, Inc. Check out these seven posts.

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Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

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News Google SEO Postrank 274

Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. And work backwards from there.

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Questions Strategy Consultant Directory 100

Waxing UnLyrical

SEPTEMBER 12, 2019

While short content has its place, longform content has a lot going for it: The average content on the first-page of Google is over 2,000 words. Check out my case study for more detail on why longform content is tops: Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine.

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Content Marketing Case Study Study 150

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search. You can find him on Google+ and all the other social networks.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. In July, #measurePR discussed how major media outlets measure their content initiatives.

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Waxing UnLyrical

JUNE 24, 2013

Google Penguin 2.0 Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips.

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SEO Tips Press Release Engineering 197

Waxing UnLyrical

MAY 12, 2014

How to Test and Refine Your Google+ Strategy. Why: Is your business recognizing the full potential of Google+? Combine Your Blog Posts And Email Marketing Strategy For Better Results. Twitter Facebook Google+ LinkedIn Monday Roundup: Sustaining Relationships. Based in the Washington, D.C.,

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Community building Consultant Communities Eventful 198

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. Ultimately, you have to know what your business objectives are, how your overall communication strategy supports those objectives, and plan your tactics accordingly.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings. Magazine, and.

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Waxing UnLyrical

FEBRUARY 13, 2015

Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. What we did was to ensure the creation of tracking links to the relevant page, so that we could attribute visits and conversions from our efforts – our strategy had a mix of earned, owned and paid media – as accurately as possible.

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Waxing UnLyrical

MAY 30, 2014

It’s the confidence to steer clients in a direction more aligned with the organization’s strategy. Twitter Facebook Google+ LinkedIn Critical Thinking and Thinking Critically. Business Communication Shonali Burke business value of PR critical thinking pr strategy strategic thinking'

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Class Forums Consultant Education 203

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Integrated Communications: Sink or Swim.

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SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. Part 2 to this setting up of links is actually setting up goals and campaigns in Google Analytics.

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Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. How has attitude impacted your brand strategy and success? Image: aussiegall via Flickr, CC 2.0.

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Waxing UnLyrical

OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Sites Facebook Aggregator Mobile 256

Waxing UnLyrical

NOVEMBER 30, 2018

While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. From there you can hone your content strategy to produce more types of content which resonates with your audience. Following is a list of 15 content marketing metrics that you should measure: 1. Inbound Links.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

JULY 27, 2016

Strategy is important, but it must include measurement. So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. Recently, I started grading my own work so I can at least see when I need to improve.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

JUNE 23, 2014

7 Tips for Using Quotes for Your Nonprofit’s Content Strategy. Beth Kanter shares seven simple tips to integrate quotes into your content strategy. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Rules. In this guest post for SteamFeed , Brooke Ballard tackles some common content mistakes and how to overcome them.

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Waxing UnLyrical

DECEMBER 9, 2013

The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!). Twitter Facebook Google+ LinkedIn Monday Roundup: Building Business Relationships.

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Community building Consultant Flickr Communities 210

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. Q&A with Google’s Avinash Kaushik: Marketing without shouting. Interview with Avinash Kaushik, digital marketing evangelist for Google. But reading just one post from Avinash is never enough.

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Waxing UnLyrical

NOVEMBER 24, 2014

Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable. Twitter Facebook Google+ LinkedIn Monday Roundup: Thanksgiving.

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Consultant Flickr Resources Communities 177

Waxing UnLyrical

JULY 21, 2014

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. How does context play into your business strategy? Twitter Facebook Google+ LinkedIn Monday Roundup: Context. Image: Cher Amio via Flickr, CC 2.0.

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

FEBRUARY 17, 2014

IBM CEO points to social strategy with a twist. Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media. Twitter Facebook Google+ LinkedIn Monday Roundup: Making Connections. Based in the Washington, D.C.,

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Collaboration Consultant Mobile Resources 193

Waxing UnLyrical

AUGUST 8, 2019

Google is already sensitive to social signals and a combination of a strong bio, account name and a well-thought-out strategy can help you to acquire more followers and boost conversions. Image via Pexels.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

JULY 28, 2014

Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. What strategies have worked best for you? Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Does Blogging Still Matter in 2014? Based in the Washington, D.C.,

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

DECEMBER 11, 2015

Must align strategy #measurepr. On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action. Google Analytics. Must make the time.

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Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

DECEMBER 28, 2019

If you’ve been in strategy mode the last several weeks, then chances are you’ve already come up with goals for your organization (or client). While it talks about your measurement strategy overall, you can still use it to help develop your quantifiable goals, which is the point of this exercise. Quantify your goals.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Gerard Corbett also chimed in: A5 brains, eyes and ears.

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Metrics Analysis Banking ROI 100

Waxing UnLyrical

MARCH 21, 2012

Now outline your communication strategy. The most important thing here is to remember that you didn’t work out your strategy first. Get comfortable with Google Analytics and Google’s URL Builder. And that helps inform your strategy, to make it better, and even more effective.

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URL Campaign Exercises Analytics 226

Waxing UnLyrical

MAY 13, 2019

Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Either way, you need to be on the lookout.

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