Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. It’s obviously too soon to tell, but Google has made great strides to dominate the online world.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? In fact, the first step to designing a good strategy for marketing your business online is to analyze your business and plan a strategy that is based on the needs of your market and your business. They’re all different.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

JUNE 14, 2011

The very best mobile marketing strategies are those that are integrated with your overall marketing program and can include: A website designed with mobile device access in mind. Local business listings in directories such as Yahoo, Google, and others. Use of social media to build location-specific relationships.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

DECEMBER 22, 2011

Once that is done, link your site to all the social media sites, including Facebook, Google + and Twitter. Not only will you be able to put your products on the site, you will need to keep information up to day in the form of a blog post or article. Link to as many as you feel comfortable doing on a daily basis.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

DECEMBER 3, 2014

Over at Search Engine Journal, Ellen Gipko has taken a look at Why Amazon and Facebook Are Gaining on Google and gives us what she sees as pivotal in this turf war. Google replaced Yahoo!, It is going head-to-head with Google on things like cloud computing and online advertising. owning the majority of the search traffic.

Advertising 107

Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

JUNE 2, 2014

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone.

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

MAY 29, 2013

There are some good reasons to believe that a sound social media strategy is the best link building policy of today. Establish Google Authorship. Google Authorship is a program established by Google that allows you to become a trusted authority by publishing content associated with your name. Share your content with them.

Social Media 101

Social Media Guidelines Policies Google 101

Small Business Mavericks

AUGUST 13, 2014

It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just like Google tries to do for the SERPs. The trick is figuring out what is considered quality content.

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

OCTOBER 3, 2013

Before Google Panda, you hardly heard the term “content marketing.” An interesting report published by The Content Marketing Institute concludes that B2B marketers who are most effective at content marketing have a documented content marketing strategy in place. Content marketing is a little difficult to define.

B2B 119

B2B Content Marketing Class 119

Small Business Mavericks

JULY 13, 2011

Early this year, in February, Google rocked the Internet when it updated its search algorithms and slapped down some very authoritative sites in their respective niches. One author cautions that Google plans to add 550 “improvements&# to the update. And that’s what Google is looking for. What happened?

Directory 156

Directory Guidelines Google SEO 156

Small Business Mavericks

AUGUST 27, 2014

Work smart and let Google worry about misspellings, plurals, and close variants. Your online marketing strategy in all its forms is optimal when it is specific to your goals and circumstances, because then you are speaking to the people most apt to respond at the times they are most apt to listen.

Adwords 121

Adwords Campaign Tips CPC 121

Small Business Mavericks

DECEMBER 6, 2011

As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. But having links is still an important part of the larger strategy. After all, most people click on one of the first few results when performing a Google search.

SEO 156

SEO Applications Google Examples 156

Small Business Mavericks

MAY 21, 2012

Google+ – whilst not as popular as Facebook or Twitter, that is a plus (excuse the pun) since you are not being flooded by off topic chatter. Like LinkedIn, you can find some very useful conversations taking place on Google+.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

NOVEMBER 14, 2014

If there is stuff you need to do about your search engine optimization strategies, don’t avoid the problems by ignoring them. You’ve got the ability to collect an amazing amount of data with stuff like Google Webmaster tools. search engines algorithm updates google algorithms SEO'

How To 107

How To Engineering SEO Google 107

Small Business Mavericks

JUNE 10, 2011

Google wants to make it clear what the difference is between rel=&# me&# and rel=&# author&#. That’s why on June 7 – just a few days ago – Google added an explanation page to its Webmaster guidelines defining the difference. In fact, for a number of years now Google has encouraged its use. Why The Distinction?

Small Business 173

Small Business Guidelines Engineering Social Networking 173

Small Business Mavericks

AUGUST 11, 2014

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it. restructure ad groups using tighter themes.

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

SEPTEMBER 4, 2012

Google+ came in at 49% slightly risky and 33% not risky, a total of 82%, beating out Foursquare in the “slightly risky or less” category. If you want a “no risk” social media strategy, perhaps Foursquare is the place to be, but if you want “slightly risky” or better, then Quora, Yahoo!

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

AUGUST 7, 2014

Link building is going through some changes since Google has made it clear the “wrong” kind will get you penalized. In fact, those types of links are how Google finds spammy content and the reason this debate is alive. link building building links links'

Directory 87

Directory Survey Project SEO 87

Small Business Mavericks

FEBRUARY 1, 2013

My best advice is to claim your Google Places and Bing Local listings for each store in your chain. That means, use the best on-page ranking strategies and do some link building. Google’s, and Bing’s, policies will ferret out web pages that don’t belong. You should pursue those local rankings in Maps.

SEO 101

SEO Retail Policies Small Business 101

Small Business Mavericks

JANUARY 21, 2013

A few short years ago, bloggers scrambled to get rid of the reciprocating links in their sidebars because it was announced that Google was not going to let those links be used for SEO purposes. It wasn’t a penalty, but Google was adamant that they wouldn’t reward such links either. Many people called it a penalty.

How To 105

How To SEO Engineering Blogger 105

Small Business Mavericks

MAY 10, 2011

Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam. If they’re not careful, Quora will end up being added to Google’s content farm list. About.Me: A Good Starting Place On The Web? There are good reasons for that.

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

JANUARY 18, 2016

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Google has changed its search algorithms thousands of times.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

SEPTEMBER 10, 2011

It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. They can steer you toward strategies that work for each social network and keep you away from strategies that have been tried – and failed. Fail to use your imagination.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

JUNE 5, 2015

If they’re not seeing a return on investment, then why are they still pursuing that strategy? The Rise of Google+. Another interesting thing to come of out of this survey is the second place positioning of Google+ as the social media platform that delivers the most ROI. More importantly, why are the 34.1%

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

MARCH 24, 2012

There has been a lot of discussion of late surrounding comments made by both Google and Bing representatives related to the ‘over optimization’ of web pages. To begin with, Google has been active in fighting ‘over optimization’ for a long time, it’s nothing new. Perhaps you should.

Domain Name 105

Domain Name Engineering SEO Issues 105

Small Business Mavericks

JULY 25, 2012

Let’s face it, pursuing a solid SEO strategy is getting more expensive all the time. It’s anyone’s guess, but if they choose to end their relationship with Bing they will likely go back to using Google. In that case, they may not mind losing market share to Google.

API 98

API Microsoft SEO Engineering 98

Small Business Mavericks

APRIL 6, 2011

Did you think it was Google? Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. Sorry, but the search engine ranked ninth. This is a universal truth. No matter how small or large your company is, reputation is all about leadership.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Social media has come into its own as a lead generation system.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. If you publish a weekly newsletter, share it once a month on Facebook, Twitter, Google+, and LinkedIn. Social media has come into its own as a lead generation system.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 16, 2012

In fact, for the best results you should incorporate both onsite and offsite marketing strategies. That includes Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, and several others. Content marketing can take place on your website or offsite. But where do you find your offsite content marketing sources? Places like Yahoo!

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

FEBRUARY 18, 2011

But, Andy Beal of Marketing Pilgrim is pointing out a new Google algorithm that could very well shake up the search marketing world. Some people’s Twitter marketing strategy is geared completely toward following in order to get a follow then immediately unfollowing after that has been achieved. For better and for worse.

Social Media 93

Social Media Case Study Press Release Small Business 93

Small Business Mavericks

OCTOBER 25, 2013

This is a particularly useful strategy if you specialize in a niche. Optimize your profile for search - LinkedIn profiles will appear in Google and Bing search results, so make sure you optimize them for the proper keywords. Instead, join groups whose members are likely to hire writers.

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

AUGUST 29, 2014

networking or Google hangout. Casey Meraz then gets specific, using examples to show the SEO strategies that make your association with the promotion of a local event so effective. Local Events That Can Connect. grand openings or new product promotion. themed parties (seasonal or special event). classes or guest speakers.

SEO 116

SEO Eventful Small Business Class 116

Small Business Mavericks

AUGUST 15, 2012

E-mail marketing is still one of the most effective marketing strategies online. Build a Facebook page and a Google+ brand page for your newsletter and include opt-in forms on those pages. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

NOVEMBER 5, 2012

Integrate it with your other social media – Integrate Instagram into your current online marketing strategy by sharing those photos on Facebook, Twitter, Google+, and Pinterest. Take interesting photos of your business, employees, and customers, and tell the story behind them. People love stories.

Instagram 105

Instagram Small Business Flickr Report 105

Small Business Mavericks

JANUARY 13, 2012

Google has certainly changed the way small businesses develop their websites – at least, it should have. In most cases, business owners have stuck to their traditional approach, then moaned a little when a Google update has resulted in a drop in their site’s search results placement. Certainly not.

Small Business 87

Small Business SEO Engineering Publishing 87

Small Business Mavericks

DECEMBER 19, 2012

If you don’t include a keyword in your domain and you aren’t branding yourself, then you don’t have a strategy. Or you can simply opt to go the branding route as Google, Yahoo! You can do none of the above, but that’s not really an option. You can of course do both. and Bing did. And Small Business Mavericks.

Domain Name 93

Domain Name Yahoo Small Business Course 93