Direct Marketing Observations

MARCH 21, 2011

Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need. What’s important? Impactful stuff…

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

OCTOBER 18, 2012

That’s the nature of competing against Google and it’s algorithm changes. That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. The customer and Google search. It’s cat and mouse. The pursuer and the pursued.

SEO 240

SEO Directory Engineering Compete 240

Direct Marketing Observations

DECEMBER 16, 2016

I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” What is your strategy/vision? Google analytics. Linking Strategy. Humanize the strategy. ” #SXSW. Search Analytics.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

MAY 13, 2022

Strategy and tactics will take a back seat to community and conversation in 2022. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. Have you ever wondered why these platforms bury their EULAs, their T’s and C’s and their privacy statements?

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 7, 2010

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. 9) #Kaizenblog Discusses using kaizen in *business strategy* Started by Valeria Maltoni. If I have left any out, please drop me a line and include it in the comments section. all archived and easily searchable. 10) #pr20chat PR 2.0

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Direct Marketing Observations

AUGUST 9, 2012

So I’m telling you right now, creating, collecting and curating content is damn hard and just because you have resources and access to Google or Bing or Yahoo or whatever, it doesn’t mean that you know what will work for your company or a company when it comes to compelling content that will drive eyeballs and sales.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

OCTOBER 13, 2011

Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. There’s an ulterior motive happening here. Organic search in a nutshell.

Content 220

Content Smart Phone SEO Yahoo 220