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How to Measure Social Media Success for Your Small Business

yMarketingMatters

When you share a link to content on any of your social channels that drive people to your business’s website or online store, you can track how many people clicked on that link or shared it and much more via Google Analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview. Increased Sales.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

With your subscribers having access to their own circle of influence on Facebook, Twitter, LinkedIn and Google+, they are becoming your evangelists to spread your content across social networks even more seamlessly. Integrate customer review software within your website. Trend #6 – Get Serious About Customer Review Websites!

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