Adam Sherk

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. And Google+. And what the heck is Google+? We get a lot of releases. –But mine is really important. I sent it to you on Twitter. And Facebook.

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AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

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Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

So rel=canonical has been a welcome tactic and it works relatively well at least for Google (c’mon Bing, you can do it!). The referral to the coded URL would still be passed to the site’s analytics software but users would see the canonical URL. and they typically don’t want to give that up. But it seems like an interesting idea.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Paras Chopra is the founder of Visual Website Optimizer, the World’s Easiest A/B Split and Multivariate Testing Software.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

So I searched PRWeb ’s press release archive for a selection of overused terms, buzzwords and marketing speak using a “site:prweb.com” search on Google, for example: I opted for Google over PRWeb’s internal search because internal search results are not typically very good. I chose PRWeb over PR Newswire, Business Wire, etc.