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MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search. You can find him on Google+ and all the other social networks.

Adwords 278

Adwords SEO Compete Analytics 278

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MAY 23, 2014

Twitter Facebook Google+ LinkedIn Friday Funny: Truth in Social Media. Shonali Burke Social Media cartoon friday funny Sean R. Nicholson social networking' She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen?

Social Media 187

Social Media Consultant Social Networking LinkedIn 187

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FEBRUARY 21, 2014

Twitter Facebook Google+ LinkedIn Friday Funny: Social Media Complexity. Shonali Burke Social Media cartoon friday funny Sean R. Nicholson social networking' She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen?

Social Media 191

Social Media Consultant Social Networking LinkedIn 191

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JULY 15, 2017

It’s *the* business social network to have a presence on, right? She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Twitter Facebook Google+ LinkedIn My Two-Step Secret to Making LinkedIn Your Beeyatch.

LinkedIn 206

LinkedIn Banking Reddit Social Networking 206

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NOVEMBER 2, 2011

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though? The takeaway.

MySpace 194

MySpace Domain Name Hosting WordPress 194

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JANUARY 8, 2013

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter Google+ LinkedIn Facebook: Improving Employee Communications?

Yammer 262

Yammer Facebook Travel Engagement 262

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OCTOBER 24, 2012

Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Sites Facebook Aggregator Mobile 256

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FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Twitter Google+ LinkedIn What Compels People to Share Your Content? Facebook insists it has the answer: write better content.

Content 256

Content Study Flickr Advertising 256

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MAY 20, 2012

Google+ has stalled because, in spite of its amazing features (seriously, Hangouts is cool and you know it), it doesn’t have the already-existing numbers. Almost every other SN that has popped up has fallen into a niche ( Google+ = male techies , Pinterest = Lifestyle ladies , OK Cupid= somewhat unusual dating, etc.).

Buy 263

Buy Social Media Yahoo Facebook 263

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SEPTEMBER 19, 2012

The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others. All in all, it’s a great example that social networks can be used not justs by MNCs or brands for profitable motives, but that they can also be used to bring about social change!

Social Media 209

Social Media Collaboration Meeting Communities 209

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JUNE 21, 2012

It’s a terrific way to post to a number of social networks, schedule posts and listen in on what’s going on, either by creating dedicated searches or creating streams of Twitter lists you’ve set up. There you have it: my holy Trinity of managing social media. HootSuite. Post Planner.

HootSuite 269

HootSuite Social Media Curation iPad 269

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NOVEMBER 20, 2012

Think about it: what possible incentive would there be to cede the autonomy that other social networks offer? If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. If I were a teenager now. there is absolutely no way I would be on Facebook, or if I was I would never update it.

Facebook 263

Facebook Tumblr Yahoo Flickr 263

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MARCH 3, 2014

The Serious Goings-On Behind The Social Networking Scene . Why: In this oldie but goodie from the WUL vault, Shakirah Dawud shares how being personable on social media can lead to strong business relationships. Twitter Facebook Google+ LinkedIn Monday Roundup: Being Personable. Becoming your own Best Friend.

Consultant 200

Consultant Flickr Resources Communities 200

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SEPTEMBER 26, 2012

While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks.

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SEO Publishing Organization Meeting 246

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APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Based in the Washington, D.C.,

Consultant 198

Consultant Social Networking News Examples 198

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JUNE 4, 2014

So which one garnered more interest according to Google trends? Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. It’s a landslide: Community creates results.

Content 253

Content UGC Community building Hotels 253

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JUNE 15, 2015

Measurement in #PR – Social Network Analysis. Why: Some top-line thoughts from Alex Sévigny on social network analysis. No One Puts Social (PR) In a Corner. Twitter Facebook Google+ LinkedIn Monday Roundup: the #IABC15 (IABC World Conference) Edition. Why: Because I made Venn diagrams!

Conference 100

Conference Diagrams Journal Consultant 100

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FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system. But there are limitations.

Social Media 240

Social Media Privacy Training Policies 240

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JUNE 27, 2014

I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on. Twitter Facebook Google+ LinkedIn When Social Media Fills In The Blanks. Community Building Public Relations Shonali Burke Social Media building community curating content social pr'

Social Media 189

Social Media Curation Community building Consultant 189

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MAY 13, 2019

Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. There are more specialized social listening tools that can filter the noise and help you analyze and respond better. Either way, you need to be on the lookout.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

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JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. During the presentation, my co-workers pointed out that most of them are still not comfortable with the idea of pitching media on social networks.

Twitter 222

Twitter Press Release Social Media Industry 222

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MARCH 31, 2019

I think you can expect to see solutions like Google Analytics get challenged by more nimble alternative solutions. Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle. AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

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DECEMBER 19, 2012

So while you may see me on social networks here and there, you won’t see me on WUL until January. Twitter Facebook Google+ LinkedIn Home for the Holidays. That I have become irrevocably, undeniably, that child of displacement, the American in India, and the Indian in America. Based in the Washington, D.C.,

iPad 194

iPad Consultant Flickr iPhone 194

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MARCH 18, 2013

They include tips on how to get set up with , and use smartly, a social network I still love. Twitter Facebook Google+ LinkedIn 18 Tweetable Twitter Tips for Newbies. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? Based in the Washington, D.C.,

Tips 277

Tips Twitter Avatar Real Estate 277

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NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. The #measurePR transcript from Oct.

Analysis 198

Analysis Metrics Questions Communities 198

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JUNE 27, 2016

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Public Domain 105

Public Domain Banking Organization Consultant 105

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MAY 2, 2014

It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community. Twitter Facebook Google+ LinkedIn What A Dog’s Cancer Taught Me About Community. Through Facebook.

Communities 262

Communities Community building Insurance Consultant 262

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JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. This originally ran on Nov. Her ultimate weakness is cheese.

Health Care 192

Health Care Social Media Insurance Education 192

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NOVEMBER 30, 2012

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? Your child has come down with a rasping cough.

Health Care 279

Health Care Social Media Insurance Education 279

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AUGUST 24, 2015

From likes to leads: The new metrics for B2B social selling. Twitter Facebook Google+ LinkedIn Monday Roundup: Best Practices for Social Media Metrics. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Metrics 100

Metrics Social Media B2B Consultant 100

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MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter Google+ LinkedIn #SocialPowWow: A meeting ground for Communicators & Marketers.

Meeting 100

Meeting Marketing Startup Communities 100

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DECEMBER 4, 2015

And in the social space, that is often easier said than done. The number of people using social networks isn’t getting any smaller, only bigger ; this is now how people communicate. Twitter Facebook Google+ LinkedIn 5 Characteristics of Social PR Superheroes. You know how to cut through the clutter.

Consultant 100

Consultant Conversation Publishing Activities 100

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JANUARY 23, 2015

This is, I think, an interesting, unanticipated consequence of our socially networked world. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch. As a result, more and more businesses are willing to focus on outcome-based measurement, as opposed to the same old, tired, clips and impressions formula.

Trends 100

Trends Consultant Influencer Education 100

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JUNE 21, 2013

You can monitor lists, schedule tweets, and participate in so many social networks from that one place, that if you’re not, I truly believe you’re making more work for yourself than you need to. Twitter Facebook Google+ LinkedIn How To Use Twitter For PR. It doesn’t have to be HootSuite.

Twitter 246

Twitter How To HootSuite Curation 246

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FEBRUARY 27, 2015

And when it comes to social media, “fair and balanced” is not easy to find, especially from the culterati (just look at Bob Lefsetz ‘ “Twitter Wilts” from yesterday; I’m not going to link to it, but you can find it via his Twitter feed, which is really ironic given his poorly-written diatribe).

Social Media 100

Social Media How To Consultant Fashion 100

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AUGUST 8, 2019

In Instagram, as in all other social media, the key to achieving success is being discovered by your target audience, which is why you need your account to be SEO-friendly.

SEO 169

SEO Instagram Exercises Small Business 169

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AUGUST 25, 2010

Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Now they’re offering a direct sync with Google (beta) if you’re a premium user (read, give them money, currently just under US $60 a year). I don’t.

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Plaxo Products Tools Class 251