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Which social media channels should your brand be present?

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As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. Every company that wants to keep competitive in the current market should look forward to building a social media presence and sticking to it. To get straight to the point: yes, it does.

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24 Tools Every Social Media Manager Should Use

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Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. Google Trends. Google Trends is a valuable tool to search for topics and trends.

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16 Tools Every Social Media Manager Should Use

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Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks.