Small Business Mavericks

SEPTEMBER 11, 2013

Well, it seems Google+ didn’t want to be left out, so they decided to add an Embed Post feature too. This is actually a useful feature, no matter what social media site it’s on – even though I couldn’t get the Google+ embed code to work in WordPress (so I’ll just link to the Vic Gundotra announcement ).

Google 101

Google Facebook Embedding WordPress 101

Small Business Mavericks

NOVEMBER 12, 2011

If you thought Google+ was just another social network, think again. In fact, Google has said all along that it intends to connect all of its services with Google+. One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account.

Adwords 156

Adwords Google Metrics Social Networking 156

Small Business Mavericks

DECEMBER 7, 2012

Yesterday, while no one was looking, Google+ introduced Communities. Evidently, a bunch of people were looking because within minutes hundreds of new communities started appearing on the social network. Communities within the context of Google+ is a good idea. Here are a few tips for starting your own Google+ Community.

Communities 107

Communities Google SEO Social Networking 107

Small Business Mavericks

OCTOBER 30, 2012

Friday we talked about Google Authorship. The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google. In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation.

Google 111

Google Reputation SEO Engineering 111

Small Business Mavericks

OCTOBER 16, 2012

All social networks have ways to contact other users – also called a notification. But Google+ has more notification triggers than any other social network. Type “+” and their Google+ name with a break (e.g. Caroline Melberg). Tag them in a photo – Upload a photo and tag another user.

Notification 98

Notification Google Social Networking Eventful 98

Small Business Mavericks

JULY 12, 2013

According to Conductor.com, Google+ does exactly that. Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. Google+ is more than just a social networking tool. Google+ is more than just a social networking tool.

Google 98

Google Brands Reputation Small Business 98

Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. Instant branding, instant reputation management, instant enhanced SEO, and instant social network on steroids. I knew it would happen eventually.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

MARCH 22, 2012

Every time Google releases a piece of advice on how to optimize a website for search, they repeat the same old message – produce content for your visitors, not for the search engines. Guess what – the time has come to listen to Google. Google for one, is now trying to act like a real human being. If not, why not?

Google 164

Google Small Business Engineering SEO 164

Small Business Mavericks

JANUARY 8, 2013

To add links to your website, start by sharing your first web pages to all the popular social networks. Share to LinkedIn, Google+, Facebook, and Twitter. If you have shared your web pages on the popular social networks, then your site should get crawled and indexed within a week. After that, start blogging.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

DECEMBER 14, 2011

Google has just announced it’s newest product, Google + brand pages. Google+ brand pages look a lot like Facebook’s fan pages for businesses or brands. Since Google+ is still less than a year old, they don’t have the following yet that Facebook has but it’s only be a matter of time. Why, you ask?

Google 87

Google Facebook News YouTube 87

Small Business Mavericks

FEBRUARY 28, 2013

In fact, these 3 very powerful online-offline networking combinations make it easy to begin relationships through social networking online and make them stronger by taking them deeper offline. Google+ Hangouts – Google+ Hangouts are video meetups online. They’re like Skype on Google.

Foursquare 87

Foursquare Social Networking Google Hosting 87

Small Business Mavericks

JULY 17, 2012

According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Google+ users, on the other hand, score the highest on the Happy User Scale with a customer satisfaction score of 78 out of 100. Are you happy with your social network?

Social Media 101

Social Media Wikipedia Survey Yahoo 101

Small Business Mavericks

OCTOBER 21, 2013

First, there was Google+ Authorship. Your Bing Snapshot will include your Klout-connected social profiles. This is the next iteration of search + social. Google has done it and Bing has done it. Social Media bing Google Authorship Klout LinkedIn social networking'

Klout 101

Klout LinkedIn Social Networking Google 101

Small Business Mavericks

JULY 8, 2011

Google Alerts. Google Wonder Wheel. Google Trends. Google or Yahoo! Niche social networking sites – Have you found one that serves your niche? Twitter – Who do you follow? Check out their links. There’s probably gold in those tweets. You should. Blog Catalog. Twitter Trends.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. It’s going to be interesting to see how Google responds. This is a big move.

Social Media 98

Social Media Marketing Compete Social Networking 98

Small Business Mavericks

MARCH 18, 2014

Some of your target audience may be active on Pinterest but none of the other networks. Some may be active on Google+ and Twitter. If you use one hashtag that is common among all of your social networks, you are more likely to find your audience and more likely to allow your audience to find you when they conduct a hashtag search.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

SEPTEMBER 28, 2012

Google and Facebook out-refer Pinterest as do direct referrals. 1 reason to consider using Pinterest for your social networking is that your audience is there – or at least a significant amount of your target audience. Social networking is, uhm, networking. The net effect is that Pinterest is the No.

Yahoo 110

Yahoo Social Networking Organization Google 110

Small Business Mavericks

JUNE 10, 2011

Google wants to make it clear what the difference is between rel=&# me&# and rel=&# author&#. That’s why on June 7 – just a few days ago – Google added an explanation page to its Webmaster guidelines defining the difference. In fact, for a number of years now Google has encouraged its use. Why The Distinction?

Small Business 173

Small Business Guidelines Engineering Social Networking 173

Small Business Mavericks

MAY 29, 2013

Search out authorities in your niche and friend them on your social networks. Establish Google Authorship. Google Authorship is a program established by Google that allows you to become a trusted authority by publishing content associated with your name. HINT: You need a Google+ profile. Use Twitter cards.

Social Media 101

Social Media Guidelines Policies Google 101

Small Business Mavericks

MAY 13, 2013

Google might have the lion’s share of the search market , but Bing and Yahoo! You can push your Bing rankings higher if you have a strong Facebook network and promote your links to your Facebook friends. Google has its own social network with Google+. are still important. and that’s okay.

Yahoo 105

Yahoo Domain Name MySpace Engineering 105

Small Business Mavericks

OCTOBER 18, 2012

Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me. This is the kind of the improvement that could move LinkedIn up in the social networking category. Here’s what I like about it.

LinkedIn 101

LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

OCTOBER 25, 2013

Optimize your profile for search - LinkedIn profiles will appear in Google and Bing search results, so make sure you optimize them for the proper keywords. LinkedIn is a social network for businesses. Social Media lead generation LinkedIn social networking' You’ll get more out of it if you are active.

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

DECEMBER 11, 2012

The next thing you know you’re spending half your day on social networking websites. You’ve added a LinkedIn account, a Google+ account, a Tumblr account, a Pinterest account, and then you have way to much to keep up with. Just about every social networking site you’d think about joining has its benefits.

Activities 98

Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

AUGUST 15, 2014

There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. Pizza restaurants in Boise that have a verified presence on Google’s own social network, Google Plus (G+), will benefit from having their menus, reviews, and photographs shown on the SERP.

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

AUGUST 9, 2013

What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. That’s four social networks that use hashtags. Do you use hashtags across several social media platforms or do you create unique hashtags for each social media site you are part of?

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

AUGUST 11, 2011

Foursquare – The local networking website. YouTube – The video sharing monolith owned by Google. In all, Klout is now measuring your influence across ten different social networks. It will soon add Google+, Facebook pages, Yelp, Posterous, WordPress.com, and Quora as networks that it tracks for its users.

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

OCTOBER 15, 2012

They were the first social network to open up this possibility to businesses and I believe it should be the first brand page you build. Google+ – Google+ made a big splash online last year when it launched and subsequently introduced Google brand pages.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

NOVEMBER 2, 2012

Online social networking. You can also add local reviews, Google Places, and Foursquare to the mix. Pay-per-click advertising. Facebook marketing. Video marketing. Question & answer websites. These are just a handful of the ways that online marketers can reach the growing smartphone market. Marketing is changing.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

JANUARY 24, 2012

There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions. Google’s +1 will become a go-to place and for professionals; a profile on LinkedIn is also a big help.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

AUGUST 15, 2012

Promote that offer on all your social networks with a link. Invite your newsletter readers to share your newsletter content on their social networks by providing social media share buttons in your newsletter.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

FEBRUARY 27, 2014

Niche communities – Find those communities that service your niche and talk about the issues in those forums, social networks, etc. The search engines – Use Google and Bing to search for topics. Better yet, use Google Alerts and other notification tools to keep you in the loop.

Small Business 98

Small Business Notification Forums Research 98

Small Business Mavericks

AUGUST 14, 2011

Google does something similar with Google+. If you conduct a search on Google, you’ll see a +1 icon next to the search results. If you +1 an item and you are logged into your Google+ account, then that item will appear on your +1s list. But Google goes one step further.

Engineering 87

Engineering Google Social Networking Questions 87

Small Business Mavericks

DECEMBER 5, 2011

And one more thing is certain – social networking is the most popular thing on the Internet. Blogs are like websites, but you have social interaction with your viewers. in your blog posts, Google will favor your blog posts over those of your competition that are not well optimized. Blogs are wildly popular.

Marketing 105

Marketing How To SEO Small Business 105

Small Business Mavericks

SEPTEMBER 28, 2011

They want to steal you away from Google AdWords. It’s true, 64% of small business owners think social networking isn’t necessary. I think Google is just a little bit concerned too. Here’s a test. It’s multiple choice. Can you guess which answer is correct?

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

MARCH 26, 2011

The social network is now the most trafficked website online. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

APRIL 21, 2011

Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Social networking – Pick two or three social networks and be active on those networks about an hour every day.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

AUGUST 8, 2013

Google AdWords campaigns. Social networking. There are a lot of ways to reach a demographic audience, be it a geographically-based audience, an age- or gender-based audience, or something else. Search engine optimization. Facebook ads. Video marketing. Or some combination of the above.

Adwords 101

Adwords Analytics Engineering Social Networking 101