Jeff Esposito

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

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Rethinking Google Plus

Jeff Esposito

Over the past few weeks I have been doing a lot of thinking about Google+. Overall I think it it is time to stop calling it a social network and looking at it for what it really is – an evolution of the Google platform. Google+ Google Google Plus Using Google+'

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Grenade at egg hunt, Google doesn’t get plus Fenway

Jeff Esposito

Google Doesn’t Understand Its Own Social Network – I wish I could feel bad for Google and how they are misplaying G+, I really do. So needless to say, an article about the behind-the-scenes modern digital technology that makes the experience just fit this week’s edition. Now if the Sox could get it together.

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Get over the Google+ breakup – it is logical and good

Jeff Esposito

On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs.

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Get over the Google+ breakup – it is logical and good

Jeff Esposito

On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs.

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Crazy Canadian Cats Ground Plane, Don’t Be Evil and Universe in my Pocket

Jeff Esposito

Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. People trust social networks more than companies so it can help in the conversion cycle. The funny part is that most of these folks using a social login don’t realize the data that they are sharing willingly.

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Do you need to own your community?

Jeff Esposito

When you think about it in the big picture, companies like LinkedIn, Facebook and Google all have skin in the community game. As community becomes more and more of a business buzzword, I think that the lower barrier of entry and evolutions of offerings from LI, FB and Google will help usher in a change in mindset of community overall.