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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145
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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138
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Creating A Friendly URL For Your Google Plus Page

SocMed Sean

I finally got around to creating my Google+ page for SocMedSean. While I’m not really confident of the future of Google+, it doesn’t appear to be fading as fast as Google Wave did, so maybe Google is invested in the long-term search/social integration of the platform and is going to continue to shovel money into it.

URL 273
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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? Individual page traffic.

Analytics 145
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Google Launches New Domain Extension For More Unique URLs

Social Media Today

It could be an interesting way to drive more interest.

URL 187
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Google Sells Google Domains as Part of Ongoing Cost-Cutting Efforts

Social Media Today

If you purchased a cool URL from Google, it'll soon be under new hosting.

Google 198