Sherrilynne Starkie

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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

Top stories this week include Facebook’s crackdown, Google’s continuing investment in quality news, another new Instagram feature, the final throes of Google’s G+ and how all emoji are being treated equal on Twitter. Google supports quality news publishers in digital transformation. — SS.

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Social media top 5: Twitter takes on spammers and bots

Sherrilynne Starkie

Social Media Top Five: Twitter cuts off spammers and bots. The top 5 must-know news stories from the world of social media. Facebook, Twitter, Instagram, Google are all featured. Twitter's fight against spammers and bots. Google Assistant goes global. followers . Follow List.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. New website for publishers from Twitter. Listly by Sherrilynne Starkie.

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Top Five: Social media New Year predictions and resolutions

Sherrilynne Starkie

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. Content format innovation, Google analytics certification feature too. Today canceled. — SS.

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Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

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