Jeff Esposito

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Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. of Fortune 500 CEOs use Twitter. 8% are on Google+ – Larry Page is the leader in the clubhouse1.2% of these CEOs are on Facebook.

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Who do you trust on social media?

Jeff Esposito

Over the past few weeks social media has had a big issue in terms of its credibility. While it is easy to point at CNN or Forbes and laugh, the two media juggernauts help showcase how it is easy to get caught up in the rat race of social media. Who can you trust in social media? Image: phauly.

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Jimmy Fund Helps You Social Media for Social Good

Jeff Esposito

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. Are we as a culture addicted to social media?

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Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. and even then it’s usually only a Google search that leads me to visit Yelp. You can find her on Twitter @emichaud or blogging over at social-logical.

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Profiling your social customer

Jeff Esposito

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

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Five for Friday

Jeff Esposito

It will kill me to be away from Baby and Momma Espo for a week, but I am looking forward to chatting social media with folks across the pond. Florida State Players Vote to Ban Social Media – I really like this move by the players at FSU. How was your week? Any big weekend plans?

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Five for Friday

Jeff Esposito

Does Google Use Facebook Shares to Influence Search Rankings? – In this post from SEOMoz, it appears that likes may actually impact the value that Google and Bing put on your sight. While this is interesting it may also have been a test from Google as they rolled out their +1 button. Where Does Social Belong? –