Direct Marketing Observations

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12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. Would you pay to advertise on Twitter?

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well.

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The Top 10 Ways Social Media Confuses You

Direct Marketing Observations

Some of us are tasked everyday with telling people how great social media is and how transformational it can be. All someone has to do is a common search on some common perceptions of social media and you get the following. 10 Ways Social Media Is Changing Our Lives. Social Media can be a game changer.

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Who’s making the rules in social media?

Direct Marketing Observations

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

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As social media matures your ability to scale will diminish

Direct Marketing Observations

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. The side that helps us learn, grow, contribute and be a part of the ongoing conversation that is social media. Tags: social media Social Networks.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. It’s not just Twitter and Facebook anymore either.

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Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

If you’re the average person, you don’t have time for paid monitoring tools; and furthermore, you really don’t want to mess with complicated social media monitoring tools or setup either. Google Replay. A waterfall of real time data coming from Twitter. Time elapsed: 30 seconds. Set up time: 7 minutes.

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