Google and Social Media - Social Media Informer

Is “Social Media” Hurting Social Media?

Dave Fleet

SEPTEMBER 2, 2010

Is the term “social media&# hurting strategic communicators in the digital space? Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle.

Social Media

Social Media Activities YouTube Conversation

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos

Sysomos ROI Social Media Privacy

Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy

Folksonomy Social Media Tools Startup

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics

Analytics Google Reader Social Media Sentiment

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics

Analytics Google Reader Social Media Sentiment

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. How PRs have taken over the media.

Influencer

Influencer Hubspot Case Study Press Release

Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

NOVEMBER 15, 2010

Google Analytics integration. Google Analytics – adding Google Analytics to the suite of integrations that Radian6 enables. Given the number of sites that use Google Analytics, this could be helpful for many companies. Tags: monitoring social media monitoring tools. Refresh button. Enhanced security.

Radian6

Radian6 Widget Analysis Comparison

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile

Mobile Trends Compete Loyalty

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking. Google’s ubiquitous.

Google

Google Marketing Apple Analytics

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

FEBRUARY 21, 2011

Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. Social rising in search. The Internet in dictatorships.

SEO

SEO Mobile Foursquare Journal

Three Ways To Wag The Long Tail Of Content

Dave Fleet

OCTOBER 4, 2011

As someone pointed out to me on Twitter, Google “good communications plan” and this post is the top result. While best practices around plan development will, I’m sure, evolve over time, this series should remain helpful for a long time. Optimize for search.

Content

Content Applications Sites Process

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

MAY 16, 2011

Zero detail on actual social media activities. At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Social media objectives vary.

Social Media

Social Media Analysis Tweetdeck Report

Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages

Dave Fleet

FEBRUARY 14, 2011

Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Penney Link Scheme That Causes Plummeting Rankings in Google. Mashable: How We Use Social Media During Emergencies.

Tweetdeck

Tweetdeck SEO Facebook Social Media

Digital is facing a Trust Crisis

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. But none have sunk as low as social media.

Privacy

Privacy Eventful Compete Report

Social Media Informer

Dave Fleet

Is “Social Media” Hurting Social Media?

Sysomos Audience Moves Towards Measuring Social Media ROI

Trending Sources

Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

A Digital Lens on the U.S. Election

A Digital Lens on the U.S. Election

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Digging-in to the new Radian6 Dashboard Improvements

Reflections on the changing digital agency environment

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Three Ways To Wag The Long Tail Of Content

Don’t Be Fooled By Last-Click Analysis Of Social Media

Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages

Digital is facing a Trust Crisis

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