Small Business Mavericks

AUGUST 8, 2014

Google has announced that they are interested in making the internet a safer place so they are going to start using HTTPS as a ranking signal. Whenever Google says they will be doing something like this, you know that your SEO will be affected eventually. People Like Secure Sites. That’s just human nature.

SEO 87

SEO Google Engineering Analysis 87

Small Business Mavericks

JUNE 1, 2011

Google is always on the prowl for the next big idea. Ever since social media has taken off and become the new “in thing,&# Google has been trying to figure out how it can get in on the game as well. The Google +1 button just might be the ticket. And, of course, the publishers themselves will +1 their own sites.

Google 161

Google StumbleUpon Discount SEO 161

Small Business Mavericks

MARCH 27, 2015

Google is convinced that mobile is where people will search, and their announcement that mobile-friendliness will be an expanding factor in ranking starting April 21st has webmasters acting to meet this deadline. But you can check your site really quickly– right now if you have a smartphone. Is your website responsive ?

Mobile 70

Mobile Sites Small Business Google 70

Small Business Mavericks

JANUARY 16, 2014

Google has developed a WordPress plugin for publishers that does two things: Allows you to add AdSense ads easily to your WordPress blogs and websites. The one thing it does is allow you to delete a plugin that might no longer be necessary if you use this plugin, so it’s possible that your site may load faster. YouTube embedding.

WordPress 101

WordPress Publishing Google Adsense 101

Small Business Mavericks

JULY 7, 2011

Mashable is reporting that Google is planning to rebrand two of its largest Web products – Picasa and Blogger. The rebranding supposedly is taking place in concert with the public launch of Google +. It’s new name will be Google Photos. So I can understand changing the name of Picasa to Google Photos.

Picasa 164

Picasa Blogger Google Proposal 164

Small Business Mavericks

MARCH 21, 2014

If you haven’t heard of Google’s Webmaster Academy, don’t worry. Google Webmaster Central, however, recently announced that new content has been added to the educational program for webmasters. The first three modules are titled: Making a great site that’s valuable to your audience.

Google 98

Google Content Module Guidelines 98

Small Business Mavericks

FEBRUARY 27, 2013

Google+ is borrowing a page from Facebook. Either way, social sharing through Google+ just got a lot better. That will allow your site visitors to sign in to your website without having to sign up for an account. That will allow your site visitors to sign in to your website without having to sign up for an account.

Google 102

Google Privacy Engineering Issues 102

Small Business Mavericks

SEPTEMBER 11, 2013

Well, it seems Google+ didn’t want to be left out, so they decided to add an Embed Post feature too. This is actually a useful feature, no matter what social media site it’s on – even though I couldn’t get the Google+ embed code to work in WordPress (so I’ll just link to the Vic Gundotra announcement ).

Google 101

Google Facebook Embedding WordPress 101

Small Business Mavericks

NOVEMBER 18, 2015

I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. For one thing, did you know Google owns your data? Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics.

Analytics 70

Analytics Google Open Source Data 70

Small Business Mavericks

DECEMBER 17, 2014

Google’s Disavow Tool is like a sharp implement — if you don’t use it correctly, it makes you bleed. A Guide To Using Google’s Disavow Tool. Your Start-To-Finish Guide To Using Google’s Disavow Tool walks us through the whole process in reasonable, logical steps. Do you think this guide will help?

Tools 101

Tools Google Small Business Process 101

Small Business Mavericks

MAY 14, 2013

Google’s head of web spam, Matt Cutts, posted a video on YouTube recently telling us what algorithm changes Google is planning to take this summer. There are 10 specific issues Google is planning to address. Small Business Internet Marketing authority google search algorithms'

Upcoming 98

Upcoming Google Small Business Analysis 98

Small Business Mavericks

DECEMBER 5, 2013

If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. You can not fret about it and seek other avenues of Web traffic or try to figure out how to increase your Google traffic. With that in mind, here are three easy alternative sources to Google website traffic.

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Google Journal ROI Analytics 98

Small Business Mavericks

FEBRUARY 9, 2015

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. The first wave of warning emails has been followed by another, and there are indeed some sites starting to suffer in their rankings. Mobile-Friendly Sites Matter.

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Wireless Google Mobile Compete 70

Small Business Mavericks

MAY 5, 2011

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.

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Small Business Google Case Study Press Release 170

Small Business Mavericks

DECEMBER 3, 2013

Google turned the Internet upside down with Panda, Penguin, and Hummingbird. Many site owners who previously were top dog in search results are now bottom of the barrel. They’ve seen their Google traffic decline considerably. 1 traffic referrer is Google, then try to figure out how to convert that traffic quickly.

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Google Construction Engineering Facebook 98

Small Business Mavericks

SEPTEMBER 3, 2014

John Mueller, Webmaster Trends Analyst at Google, announced recently that their experimentation with Authorship in its current form is now dead. But it hasn’t exactly gone away, because the social features are still here, so Google+ posts will show up when they are relevant to the query.

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Google SEO Delicious Engineering 102

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

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Google Content Case Study Press Release 150

Small Business Mavericks

DECEMBER 10, 2012

The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. And one of the biggest culprits of this duplicate content issue is that webmasters set their WordPress or other CMS settings to allow Google to crawl and index tag and category pages.

Google 107

Google WordPress Small Business Issues 107

Small Business Mavericks

MARCH 22, 2012

Every time Google releases a piece of advice on how to optimize a website for search, they repeat the same old message – produce content for your visitors, not for the search engines. Guess what – the time has come to listen to Google. Google for one, is now trying to act like a real human being. If not, why not?

Google 164

Google Small Business Engineering SEO 164

Small Business Mavericks

MARCH 18, 2013

If you’re concerned that the demise of Google Reader will kill your blog, rest your eyes. You should be promoting your blog posts through social media , and that includes Facebook, LinkedIn, Twitter, and Google+. It may also mean YouTube, Tumblr, Foursquare, and other social media sites. Don’t wait.

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Google Reader Google Newsletter RSS 98

Small Business Mavericks

MARCH 19, 2013

Google likes to help new webmasters. These few suggestions Google offers won’t guarantee your website a page 1 ranking, but they do give you the basic run down on what Google is looking for from websites. It’s pretty simple, really. Small Business Mavericks has been saying the same thing for several years.

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Google Domain Name How To Guidelines 96

Small Business Mavericks

MARCH 28, 2014

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. Pages per visit – How many pages do visitors who come to your site through PPC visit while there? PPC for Small Business google analytics keyword positioning keywords PPC PPC keywords' This can be easily done.

Analytics 98

Analytics Google Adwords Metrics 98

Small Business Mavericks

FEBRUARY 18, 2012

There is a lot of confusion amongst web site owners when it comes to the benefits Google+. I could, and perhaps should, be a little flippant and suggest that, if it isn’t going to hurt your website, then you may as well join everyone else in the rush to become Google+ users.

Google 105

Google SEO Small Business Activities 105

Small Business Mavericks

NOVEMBER 19, 2013

Conventional SEO wisdom is to write unique meta descriptions for every page on your website, but there may be times when you want to let Google do that for you. with another page on the same site having a meta description that reads. SEO for Small Business google meta description meta tags search queries SEO'

Google 101

Google SEO Small Business Issues 101

Small Business Mavericks

APRIL 26, 2012

If you thought Google’s drive to remove spammy sites from search results had slowed, think again. Matt Cutts has published an article on the Google Webmaster Central blog alerting everyone to new update that’s about to be released. In some cases, local results will outrank non-local web sites in a big way.

Google 101

Google Engineering Small Business SEO 101

Small Business Mavericks

APRIL 14, 2012

I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. When it comes to Google+, I do wonder how social it really is. They claim that 170 million people have upgraded to Google+, big numbers, but still not a patch on many of the other social media sites.

Google 107

Google MySpace SEO Fashion 107

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. It’s obviously too soon to tell, but Google has made great strides to dominate the online world.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

MARCH 22, 2011

How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. You can often learn a thing or two about the competition from these types of questions on these sites. Q&A sites are not necessarily time wasters.

Small Business 87

Small Business Sites Case Study Press Release 87

Small Business Mavericks

MARCH 1, 2012

Google made 40 changes to it’s search functions during February. A record for Google apparently, even if many of the changes are very subtle ones. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging. So what changes have Google made to local search?

Google 98

Google Small Business Compete YouTube 98

Small Business Mavericks

JUNE 10, 2015

Neil Patel wrote a great blog post at Search Engine Journal about why some websites rank well in Google even though their pages aren’t optimized. Google has enough information to compare other results on pages 8, 9, 10, and 11, and if your CTR is well above other comparable sites, you’ll move up.

Google 70

Google Content Journal SEO 70

Small Business Mavericks

MARCH 30, 2012

The reason is quite clear – Google has well and truly slapped several link/blog networks and the results have been startling. It’s taken a long time, and too a certain extent, the problem has been one of Google’s own doing. I suggest you clean out the junk quickly if you want to return to Google’s search index.

Google 105

Google Small Business Engineering Publishing 105

Small Business Mavericks

JANUARY 29, 2012

There are some marketers that are quite sensitive when it comes to any foray into social media by Google. Google doesn’t have a great record for long term support of projects if they don’t grab everyone’s attention immediately, so there is a little resistance to Google+.

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Badge Widget Google Energy 98

Small Business Mavericks

MARCH 16, 2011

» How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. Secondly, I think it’s important to point out that Pavel Israelsky classifies four different types of Q&A sites: Social Q&A – Includes sites like Quora, Aardvark, Formspring, and Facebook Answers.

Small Business 79

Small Business SEO Sites Case Study 79

Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. That’s a bold claim.

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Google Press Release Case Study Small Business 79

Small Business Mavericks

JANUARY 30, 2012

Search engine optimization is fine, however, small business owners should remember one important lesson – the Google Bot has never ever made a purchase; your customers do. There’s an interesting interview with Hamlet Batista that discusses how too much SEO can harm a website, and it can. You have to optimize it for the user.

Google 98

Google Small Business SEO Engineering 98

Small Business Mavericks

DECEMBER 26, 2014

Your landing page, according to Google , affects quality score, ad rank, and advertising costs. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Here’s what Google says it looks for: providing relevant, useful, and original content.

Sites 146

Sites Cost Mobile Google 146

Small Business Mavericks

JULY 24, 2012

But recent changes at Google have weighed in favor of the innocent victim. Matt Cutts explains negative SEO briefly in a recent Google+ post : If you received a message yesterday about unnatural links to your site, don’t panic. In the past, these messages were sent when we took action on a site as a whole.

SEO 156

SEO Issues Engineering Google 156