Jeff Esposito
SEPTEMBER 19, 2011
Over the past few years, I ave tried dozens of plugins to accomplish goals for the site. It has also increased the time spent on the site. PostRank – This nifty plugin rates your posts on engagement, sharing and some other variables and was recently acquired by Google. It can also be turned off after a certain number of views.
Jeff Esposito
APRIL 29, 2013
In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.
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Jeff Esposito
FEBRUARY 6, 2013
This is a great site to use if you have a product or service that photos do not do justice for or require a demonstration. The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with.
Jeff Esposito
JANUARY 21, 2014
Not only are Internet users being conditioned to seek out longer content, but it’s actually helping brands rank higher on Google. According to serpIQ , the average number of words on the first Google result is over 2,400 and tenth place isn’t too far behind at around 2,000 words. 7. Highest Quality Content.
Jeff Esposito
JANUARY 27, 2012
Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. Facebook, Twitter, Myspace to Google: Don’t be evil – I find it interesting that the social networks are teaming up to poke holes in Google’s social search. How was your week? Want More Stickiness?
Jeff Esposito
JULY 9, 2012
or Google analytics can show the traffic driven to your site from social media. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+. If tracking leads is one of your key performance indicators, a service like Bit.ly Break out the sentiment for each of these posts.
Jeff Esposito
APRIL 23, 2015
As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. It is also a worthwhile follow given the security breaches that come out via social networking sites. You do for Google… Think you can do that?
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