Dave Fleet

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Compete.com Doesn’t Compete

Dave Fleet

Let’s take a look at my site – davefleet.com. Let’s compare a few stats between Compete and Google Analytics, and see how things look. Google Analytics: 14,972. Google Analytics: 14,972. Google Analytics: 17,186. “Ah but Dave, perhaps those Google numbers included bots,&# I hear you say.

Compete 314
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Search Engines Are A Conduit, Not A Source

Dave Fleet

Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query. Search engines understand this – Google optimizes its page to get you off its site as quickly as possible. Do they go to corporate sites to read-up on specs and options?

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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Sure enough, a day later I received a reply: Hi Dave, Thanks for reaching out to us about your site.

Compete 277
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Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging

Dave Fleet

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. The more links, the higher the approved sites rank.&#.

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Three Ways To Wag The Long Tail Of Content

Dave Fleet

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. Optimize for search.

Content 279
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A Digital Lens on the U.S. Election

Dave Fleet

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Implications for business: Get outside of your own bubble.

Analytics 305
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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

Sysomos 273