Techipedia: Tamar Weinberg

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Take a look at a Google+ profile snippet as it appears in the search results. The Old Model.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Google claims the update “incorporates new signals.”

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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic. Google+ is like a shiny new birthday toy. Learn About Google+ on Google+.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Duplicate content on pages is another way to get on Google’s black list. Webmaster Tools.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Amazon and Google both have animated web videos that explain their individual “clouds”. Google have a great portfolio of web videos in general, but the most recent addition to their web video artillery is a great animation explaining their fiber optic broadband network. They can help create a memorable brand identity. Like this post?

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Google+ is currently in its introductory phase. Like this post?

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. It’s good form to thank someone for a retweet or a Google+ share, etc. People get a strong impression of your brand when they have a clear picture of what your brand does on a particular social platform.