Harp Interactive

JANUARY 12, 2010

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Google Blog search. Google News. Google Trends.

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Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. TV); enlist popular bloggers to avoid Google Clustering. Create sub domains, blogs, media channels (.TV);

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Reputation Directory Press Release Real Estate 249

Harp Interactive

MARCH 31, 2010

RSS & email subscriptions. Google Page Rank for branded and unbranded terms. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Blog Comments. Facebook Page Fan Numbers. Twitter Followers. Twitter Retweets.

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Analytics Social Media Trendrr Digg 350

Harp Interactive

MARCH 3, 2010

What’s nice about this service is that it provides daily backup, automatically with a variety of formats including CSV, RSS, HTML and Text. Google Docs. Due to Twitter restrictions, TweetBackup (and other Twitter backup services) can only backup your last 3200 tweets so you’ll want to start backing up today. Tweetake.com. each for $19.95/month.

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Social Media Vimeo Delicious Applications 270

Harp Interactive

JANUARY 27, 2010

Use a good blog searching tool like Technorati or Google Blog Search to find industry specific blogs. Tip: Use a RSS reader tool to pull in these industry specific blogs – I like Google reader but there are other options available. LinkedIn is prime for re-active engagement.

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Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

OCTOBER 9, 2009

Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Ensure you offer the basics on your site, like an email alternative to an RSS subscription. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases.

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Social Media Press Release Marketing Widget 232

Harp Interactive

NOVEMBER 2, 2010

The objective was to dominate Google in order to combat the negative buzz! 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. Aggregate social media content on core website: Using aggregations tools like RSS to pull in social media content into your website is great for sourcing regularly updated material.

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Press Release Communities Badge Real Estate 219