Small Business Mavericks

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Retail 93
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Google Trends Adds Top Charts Lists

Small Business Mavericks

Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Retail Companies. Tools for Small Business google google trends search tools' It goes back to January 2004. Categories you can view top searches for include: Actors.

Trends 111
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Getting Around The Thin Content Rule

Small Business Mavericks

The Panda and Penguin updates that Google introduced over the last year-and-a-half have shaken up the Web a bit. If you have just a few words of content on a web page, then Google won’t necessarily index that web page – or they could bury it down in the search rankings somewhere.

Content 161
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Why Local.com Is Important

Small Business Mavericks

These include restaurants, movie theaters, medical services, house cleaning, massages, and retail shopping of various sorts. There is a reason that Google spends a lot of time, money, and resources on making its local search product better. Because of that, many searchers will always be looking for information on local businesses.

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Groupon: More Effective Than LivingSocial

Small Business Mavericks

Keep in mind that Google Offers is barely two months old, so the study could be biased. Subscribers who bought a deal at Groupon equal 47% compared to 22% for LivingSocial and 12% for Google Offers. If you own a retail business, Groupon is a great place to go for making your daily deals.

Retail 170
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Optimize Globally, Rank Locally

Small Business Mavericks

If you sell shoes in a retail shop in Wayzata and don’t do any selling through an online store, then ranking globally makes no sense. My best advice is to claim your Google Places and Bing Local listings for each store in your chain. Google’s, and Bing’s, policies will ferret out web pages that don’t belong.

SEO 101
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When Social Comes To Your Automobile

Small Business Mavericks

For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. Here’s another scenario: Suppose a customer of yours is driving by your retail shop. In some cases, this can be done by voice commands. Awesome, right?