article thumbnail

How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder.

URL 154
article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. You can also refine it by URL or parameters (if you pass them) to help focus on a specific segment of people who performed this event.

Eventful 185
article thumbnail

Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. List the domains/urls you need to submit (don’t always submit the home page).

Directory 326
article thumbnail

Google No Longer Passing Keyword Referral Data for All Users

Bill Hartzer

Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. Website owners will no longer receive keyword referral data from Google (organic search). For all users.

Data 167
article thumbnail

A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

I use Google Tag Manager to create mine , which utilizes built-in triggers to track complex actions like scroll depth, time spent, and video plays. You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. Custom events are often much more complicated.

Eventful 174
article thumbnail

Your URL Can Get Listed On Google, Bing, Yahoo And More! - Social Media

Social Media Network Marketing

Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More!

Yahoo 50