Jeff Esposito

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Do you need to own your community?

Jeff Esposito

When you think about it in the big picture, companies like LinkedIn, Facebook and Google all have skin in the community game. As community becomes more and more of a business buzzword, I think that the lower barrier of entry and evolutions of offerings from LI, FB and Google will help usher in a change in mindset of community overall.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data. Less can be More. The answer is No.

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