Developing an Effective Real Estate Content Marketing Strategy
FEBRUARY 23, 2017
In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. Write up a top ten list of the best attractions in your area, or an eye-catching bio page that explains how you got your start in real estate. 2. 2.What’s your area of expertise? Videos .
12 Ways Real Estate Agents Can Move Up In Search Results
AUGUST 7, 2012
You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsIf you’ve accepted the fact that your website will only get up to the 10th page – … Continued.
Are You Getting Bad Real Estate SEO Advice?
Small Business Mavericks
MARCH 20, 2011
» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.” Blog 2017 social media facebook instagram linkedin pinterest real estate snapchat social media plan social media strategy social media training twitterCan you believe that 2017 is right around the corner? Enjoy being on the platform?
Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
Google+. Measure your conversations, interaction, engagement, and shares through tools like: Google Analytics. Social Media marketing strategies real estate marketing social media social media strategy social networkingThere is a common misconception when it comes to social media marketing. But you’re smarter than that. You know it takes a lot more. Surprising?
Creating Google Plus Business Pages
NOVEMBER 7, 2011
Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. As I scanned my Google Plus stream it quickly became clear that it was way more than that. How could we resist?
11 Tips to Making the Most out of #ICSF
JULY 29, 2016
distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). remember sitting next to my boss and next to someone who worked for Google. We had created an incredible community of some of the very best people in real estate, people to this day who are still such dear friends of mine.
Inman Connect NYC 2017 Key Take-Aways #ICNY
JANUARY 25, 2017
always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. also enjoyed hearing more about VR (virtual reality) especially from the folks at the New York Times and Google. VR discussion with the New York Times and Google. ” Nikki Beauchamp, Real Estate Professional, Engel & Völkers New York City @nikkibeauchamp.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. This is a guest post by Angela Denby. Web 2.0
How To Set Up a Google+ Page
DECEMBER 5, 2011
In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The very first step is to create a Google+ Profile. Create our Google+ profile at [link].
5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)
NOVEMBER 10, 2016
I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Sharing to Google+ natively was too much of a stretch from my regular routine of scheduling everything in one place. Now, onto the five good reasons to make time for Google+ posting. 1. — 2.
Your Guide to the Google +1 Button
JUNE 1, 2011
As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do? This is Google’s introduction video for the +1 button. Your Google +1 Thoughts.
ChromeDeck, it’s TweetDeck for Google Chrome
Josh S Peters
MARCH 15, 2011
Check this out Google Chrome users, TweetDeck has created an app, named ChromeDeck, that runs it’s multi-column twitter client in a tab. It doesn’t slow down Chrome much, and makes one less window I have to switch between and lessens the separation anxiety when I’m away from my second monitor and all of it’s glorious screen real estate. How cool is that?
6 Things Everyone Needs to Know About Google+
MARCH 10, 2014
Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” ” Then I slowly shake my head, take a deep breath, and reveal what Google isn’t telling you about the significance of their social push. 1.
3 Ways to Use Google to Be Better at PR
Convince & Convert
MAY 16, 2013
Google. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities. If you don’t, Google will bring up results for each word in the phrase, instead of ones exactly matching the phrase. You get the idea.
SEO and the Stock Market: How to Profit from Google Penalties
SEPTEMBER 12, 2014
We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. What if you could predict Google hitting other companies hard? Airbnb.
Writing Around the Web – Keyword Research, Google+, and Google Analytics
DECEMBER 6, 2011
How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Google+. The following should convince you to at least give Google+ pages a try.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”?
How to create mobile-friendly content with Google’s AMP
JANUARY 17, 2017
Post by Anna Rodriguez. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. AMP is a Google-backed open-source project that launched last February as an open standard to make it easier for any publisher to have pages load quickly on mobile devices. Think of it an easy way to build lightweight web pages.
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
friend who is a Google AdWords consultant has the “top-rated” status on UpWork , which means many companies get in touch with him. By focusing on their products and services, they act like the user just did a Google search on “financial planner New York.” ” The guy said, “Sure. I can give better results than Google.” Is it over $3,000?”
Is Silicon Valley Losing Its Shine And Innovation?
NOVEMBER 4, 2016
All you need is MacBook , a Moleskine , an idea and a rented garage, and you could be the next Google. In 'The Down Round' series, we talked to entrepreneurs and venture capitalists about what happened and what's next for startups, real estate and Silicon Valley as a whole.". google. There's gold in them there hills. In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Opportunity. a new life. the richness. Sounded so exciting. For the past few decades a similar gold rush has been taking place out west in Silicon Valley.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. Build your other ad channels: Publishers can key into the flexibility that comes with Facebook Instant Articles and Google AMP to build their other advertising channels, as well. Facebook Instant Articles, Google Accelerated Mobile Pages, Apple’s News app, etc.–we
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
This will be the year for Google+. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Facebook will add easier “click-to-contact” options for business pages in the same context Google does with its pay-per-click ads. Google Carousel will expand into real estate and rentals.
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Get notifications via Gmail Notifier : Google Notifier is a small app that tells me about new incoming email, much like Outlook does with its native app. Google Docs. I don’t live in Google Docs. Gmail. Filter! Rapportive.
5 Proven Tactics To Get More Views on YouTube
JUNE 7, 2011
This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people. If you need the services of a virtual assistant for real estate , you know where to look for. So, you’ve uploaded videos to your YouTube account but it has literally no views! Or at least not the numbers you’d expect.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Rush over to the Google AdWords Keyword Tool (or something similar) to find just the perfect keywords. Cross your fingers and hope the Google spiders find it attractive. Years of search-gaming only led to the proliferation of link spam and thinly disguised advertisements—Joe Public was fed up, and so was Google. What Google Wants Think about it. But Google had a problem.
New Search Engine Launched: Only Searches New gTLD Domain Names
MARCH 30, 2016
Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results. Granted these are Google search results, but without the.COM,NET, and.ORG websites in the results.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) years.
Is It Hip to Be Square?
NOVEMBER 15, 2011
The great debate is upon us thanks to the launch of Google+ for Business. From Jim Long’s social media survey to Debra Askanese’s well debated post on Google+’s benefits and detriments , voices across the web are debating whether it’s hip to be Square (Corporate brands are denoted by squares on Google+). What do you think of Google+ for Business?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.” One out of six identified Google+ or SlideShare. Lead generation is still a challenge. eMarketer ). 2.
Feature Friday: How iGoogle is My RSS Feed HQ
MARCH 10, 2011
The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. First, you’ll need a Google account. Enter iGoogle….
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
For example, in real estate, I generally recommend that if a real estate pro is going to start anywhere that they start on LinkedIn , and make sure their profile is up to date because when a potential client searches for you online – if they come upon an outdated or non-existent profile, there is the perception you aren’t in business. Google yourself!
How to Train 80,000 People to Use Social Video Effectively
Convince & Convert
JANUARY 26, 2016
Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. Google Cardboard. Youtility for Real Estate. Virtual Reality. Seems impossible, right? Wrong! In This Episode.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting! You start out with lots of energy and great ideas, and it will shine through to your colleagues and customers. So when things get busy, what gets dropped or postponed?
How to Use Networking 3.0 to Make New Connections
Convince & Convert
MAY 6, 2014
Having a real estate agent in my network, I can then say, “I have a great real estate agent I can recommend,” and thus potentially add value in several ways: I could make a connection for someone in my network (client or otherwise), which would at the very least reinforce the value I bring to our relationship. Yet we know there is immense value in networking. Not at all.
12 Strategic Ways to Use Pinterest Marketing
FEBRUARY 19, 2017
Create vertical images to maximize your real estate. Here’s an example of a post I shared on Google+: 10. have niche boards on Pinterest, blogging, Google+ that I regularly update. Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. Stalk her on Facebook , Twitter , Google+ , LinkedIn , Slideshare , and on the Orbit blog. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
These figures will continue to rise as user awareness grows and companies do more to promote their Channels. I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement? For this reason the Recommended Channels page is also prime real estate. Does Google Want Brands in Your Social Circle? Breaking News.