Trending Sources

12 Ways Real Estate Agents Can Move Up In Search Results

Shift Digital

You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsIf you’ve accepted the fact that your website will only get up to the 10th page – … Continued.

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.

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Google News Lab, Algorithms, and Content Creation

Spin Sucks

What’s interesting about this process is all of these pieces have to be there in order for the computer to write stories about Little League games or earnings reports or real estate in smaller markets that don’t typically get attention. Introducing Google News Lab. It’s been three years since Narrative Science launched and now Google is getting into the space.

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Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”

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The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. Using a Google document, spreadsheet or calendar, plan out the next six to 12 months of the type of content you could create. Facebook Groups. other local business owners). Brainstorm.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. This is a guest post by Angela Denby. Web 2.0

5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)

Buffer Social

I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Sharing to Google+ natively was too much of a stretch from my regular routine of scheduling everything in one place. Now, onto the five good reasons to make time for Google+ posting. 1. — 2.

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How To Set Up a Google+ Page

Idaconcpts

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The very first step is to create a Google+ Profile. Create our Google+ profile at  [link].

Your Guide to the Google +1 Button

Kikolani

As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do? This is Google’s introduction video for the +1 button. Your Google +1 Thoughts.

ChromeDeck, it’s TweetDeck for Google Chrome

Josh S Peters

Check this out Google Chrome users, TweetDeck has created an app, named ChromeDeck, that runs it’s multi-column twitter client in a tab. It doesn’t slow down Chrome much, and makes one less window I have to switch between and lessens the separation anxiety when I’m away from my second monitor and all of it’s glorious screen real estate. How cool is that?

6 Things Everyone Needs to Know About Google+

Bill Hartzer

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” ” Then I slowly shake my head, take a deep breath, and reveal what Google isn’t telling you about the significance of their social push. 1.

3 Ways to Use Google to Be Better at PR

Convince & Convert

Google. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities. If you don’t, Google will bring up results for each word in the phrase, instead of ones exactly matching the phrase. You get the idea.

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. What if you could predict Google hitting other companies hard? Airbnb.

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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Google+. The following should convince you to at least give Google+ pages a try.

Big Data for Small Businesses [Infographic]

Idaconcpts

For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”?

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

friend who is a Google AdWords consultant has the “top-rated” status on UpWork , which means many companies get in touch with him. By focusing on their products and services, they act like the user just did a Google search on “financial planner New York.” ” The guy said, “Sure. I can give better results than Google.” Is it over $3,000?” 

Is Silicon Valley Losing Its Shine And Innovation?

Twist Image

All you need is MacBook , a Moleskine , an idea and a rented garage, and you could be the next Google. In 'The Down Round' series, we talked to entrepreneurs and venture capitalists about what happened and what's next for startups, real estate and Silicon Valley as a whole.". google. There's gold in them there hills. In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Opportunity. a new life. the richness. Sounded so exciting. For the past few decades a similar gold rush has been taking place out west in Silicon Valley.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers  in April, and Google introduced Accelerated Mobile Pages  last October. Build your other ad channels: Publishers can key into the flexibility that comes with Facebook Instant Articles and Google AMP to build their other advertising channels, as well. Facebook Instant Articles, Google Accelerated Mobile Pages, Apple’s News app, etc.–we

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Facebook will add easier “click-to-contact” options for business pages in the same context Google does with its pay-per-click ads. Google Carousel will expand into real estate and rentals. 

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results. Granted these are Google search results, but without the.COM,NET, and.ORG websites in the results.

News Release Success: Be Found in Search Results

Spin Sucks

Rush over to the Google AdWords Keyword Tool (or something similar) to find just the perfect keywords. Cross your fingers and hope the Google spiders find it attractive. Years of search-gaming only led to the proliferation of link spam and thinly disguised advertisements—Joe Public was fed up, and so was Google. What Google Wants Think about it. But Google had a problem.

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Get notifications via Gmail Notifier : Google Notifier is a small app that tells me about new incoming email, much like Outlook does with its native app. Google Docs. I don’t live in Google Docs. Gmail. Filter! Rapportive.

5 Proven Tactics To Get More Views on YouTube

Idaconcpts

This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people. If you need the services of a virtual assistant for real estate , you know where to look for. So, you’ve uploaded videos to your YouTube account but it has literally no views! Or at least not the numbers you’d expect.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) years.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.” One out of six identified Google+ or SlideShare. Lead generation is still a challenge. eMarketer ). 2.

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Is It Hip to Be Square?

Geoff Livingston

The great debate is upon us thanks to the launch of Google+ for Business. From Jim Long’s social media survey to Debra Askanese’s well debated post on Google+’s benefits and detriments , voices across the web are debating whether it’s hip to be Square (Corporate brands are denoted by squares on Google+). What do you think of Google+ for Business?

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. First, you’ll need a Google account. Enter iGoogle….

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How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Coldwell Banker Real Estate : YouTube ,  Blog , Facebook , Pinterest , Twitter. Google Cardboard. Youtility for Real Estate. Virtual Reality. Seems impossible, right? Wrong! In This Episode.

Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

“The real fact of the matter is that nobody reads ads. Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). Google search advertising. There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

For example, in real estate, I generally recommend that if a real estate pro is going to start anywhere that they start on LinkedIn , and make sure their profile is up to date because when a potential client searches for you online – if they come upon an outdated or non-existent profile, there is the perception you aren’t in business. Google yourself!

The Reality of 'Careful What You Wish For'

Spin Sucks

The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting! You start out with lots of energy and great ideas, and it will shine through to your colleagues and customers. So when things get busy, what gets dropped or postponed?

How to Use Networking 3.0 to Make New Connections

Convince & Convert

Having a real estate agent in my network, I can then say, “I have a great real estate agent I can recommend,” and thus potentially add value in several ways: I could make a connection for someone in my network (client or otherwise), which would at the very least reinforce the value I bring to our relationship. Yet we know there is immense value in networking. Not at all.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. Stalk her on Facebook , Twitter , Google+ , LinkedIn , Slideshare , and on the Orbit blog. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth.

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. Social media channels (Facebook, Twitter, Instagram, Pinterest, Google+, etc). Content Ideas and Strategy , and How to Keep Your Social Media Content Real, Entertaining and Creative. Content helps to draw prospects in to who you are. Either way – scheduling time to create, edit and publish content is key.

Why Social Media Is Important for Content Marketing

agora pulse

financial firm can discuss Trump’s financial promises or a real estate agent can discuss Trump’s property portfolio. Google and Facebook don’t just index links — they try to understand them. You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Push social sharing.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

These figures will continue to rise as user awareness grows and companies do more to promote their Channels. I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement? For this reason the Recommended Channels page is also prime real estate. Does Google Want Brands in Your Social Circle? Breaking News.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

number of lifestyle sites have already set up official profiles, including: Real Simple. Among that group Real Simple has attracted the largest following to-date. For any publisher on-page real estate is a valuable commodity and it is important not to overwhelm users. Related posts: Does Google Want Brands in Your Social Circle? Need a primer on Pinterest?

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on  her blog. 

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. First, you’ll need a Google account. Enter iGoogle….

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