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12 Ways Real Estate Agents Can Move Up In Search Results

Shift Digital

You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsIf you’ve accepted the fact that your website will only get up to the 10th page – … Continued.

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.

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Google News Lab, Algorithms, and Content Creation

Spin Sucks

What’s interesting about this process is all of these pieces have to be there in order for the computer to write stories about Little League games or earnings reports or real estate in smaller markets that don’t typically get attention. Introducing Google News Lab. It’s been three years since Narrative Science launched and now Google is getting into the space.

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Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”

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Creating Google Plus Business Pages

Janet Fouts

Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. As I scanned my Google Plus stream it quickly became clear that it was way more than that. How could we resist?

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3-Part Social Media Strategy That Actually Works

Rebekah Radice

Google+. Measure your conversations, interaction, engagement, and shares through tools like: Google Analytics. Social Media marketing strategies real estate marketing social media social media strategy social networkingThere is a common misconception when it comes to social media marketing. But you’re smarter than that. You know it takes a lot more. Surprising? 

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Real Estate. There are a few other options for real estate networking including: activerain.com, wannanetwork.com, realtown.com, realestateforum.com and others. This is a guest post by Angela Denby. Web 2.0

How To Set Up a Google+ Page

Idaconcpts

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The very first step is to create a Google+ Profile. Create our Google+ profile at  [link].

Your Guide to the Google +1 Button

Kikolani

As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do? This is Google’s introduction video for the +1 button. Your Google +1 Thoughts.

3 Ways to Use Google to Be Better at PR

Convince & Convert

Google. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities. If you don’t, Google will bring up results for each word in the phrase, instead of ones exactly matching the phrase. You get the idea.

ChromeDeck, it’s TweetDeck for Google Chrome

Josh S Peters

Check this out Google Chrome users, TweetDeck has created an app, named ChromeDeck, that runs it’s multi-column twitter client in a tab. It doesn’t slow down Chrome much, and makes one less window I have to switch between and lessens the separation anxiety when I’m away from my second monitor and all of it’s glorious screen real estate. How cool is that?

6 Things Everyone Needs to Know About Google+

Bill Hartzer

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” ” Then I slowly shake my head, take a deep breath, and reveal what Google isn’t telling you about the significance of their social push. 1.

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. What if you could predict Google hitting other companies hard? Airbnb.

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Big Data for Small Businesses [Infographic]

Idaconcpts

For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”?

Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Google+. The following should convince you to at least give Google+ pages a try.

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results. Granted these are Google search results, but without the.COM,NET, and.ORG websites in the results.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

For example, in real estate, I generally recommend that if a real estate pro is going to start anywhere that they start on LinkedIn , and make sure their profile is up to date because when a potential client searches for you online – if they come upon an outdated or non-existent profile, there is the perception you aren’t in business. Google yourself!

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

This will be the year for Google+.  I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Facebook will add easier “click-to-contact” options for business pages in the same context Google does with its pay-per-click ads. Google Carousel will expand into real estate and rentals. 

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Coldwell Banker Real Estate : YouTube ,  Blog , Facebook , Pinterest , Twitter. Google Cardboard. Youtility for Real Estate. Virtual Reality. Seems impossible, right? Wrong! In This Episode.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Get notifications via Gmail Notifier : Google Notifier is a small app that tells me about new incoming email, much like Outlook does with its native app. Google Docs. I don’t live in Google Docs. Gmail. Filter! Rapportive.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) years.

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News Release Success: Be Found in Search Results

Spin Sucks

Rush over to the Google AdWords Keyword Tool (or something similar) to find just the perfect keywords. Cross your fingers and hope the Google spiders find it attractive. Years of search-gaming only led to the proliferation of link spam and thinly disguised advertisements—Joe Public was fed up, and so was Google. What Google Wants Think about it. But Google had a problem.

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The Reality of 'Careful What You Wish For'

Spin Sucks

The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting! You start out with lots of energy and great ideas, and it will shine through to your colleagues and customers. So when things get busy, what gets dropped or postponed?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.” One out of six identified Google+ or SlideShare. Lead generation is still a challenge. eMarketer ). 2.

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5 Proven Tactics To Get More Views on YouTube

Idaconcpts

This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people. If you need the services of a virtual assistant for real estate , you know where to look for. So, you’ve uploaded videos to your YouTube account but it has literally no views! Or at least not the numbers you’d expect.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. First, you’ll need a Google account. Enter iGoogle….

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Is It Hip to Be Square?

Geoff Livingston

The great debate is upon us thanks to the launch of Google+ for Business. From Jim Long’s social media survey to Debra Askanese’s well debated post on Google+’s benefits and detriments , voices across the web are debating whether it’s hip to be Square (Corporate brands are denoted by squares on Google+). What do you think of Google+ for Business?

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. Stalk her on Facebook , Twitter , Google+ , LinkedIn , Slideshare , and on the Orbit blog. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth.

Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

“The real fact of the matter is that nobody reads ads. Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). Google search advertising. There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords.

Podcast Promotion: 7 Smart Ways To Improve Your Social Sharing

Peg Fitzpatrick

While it holds value in some places to talk about the episode number, on social sharing it uses valuable real estate. You only have seventy characters for Google’s snippet which is what shows in Google’s results for blog articles. Here are seven smart ways that you can improve your podcast promotion that are totally doable. Perfect! Write solid show notes.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. First, you’ll need a Google account. Enter iGoogle….

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Social Media Updates: March

yMarketingMatters

Twitter has  toyed with a formula  to surface the most relevant tweets first — and it has allowed the service to  sell prime timeline real estate to advertisers. April Tip: Make Sure Your Business is Registered with Google My Business! How To Setup Your Google My Business Page. How To Set up Your Google+ Page. Register your business on Google My Business today!

How to Use Networking 3.0 to Make New Connections

Convince & Convert

Having a real estate agent in my network, I can then say, “I have a great real estate agent I can recommend,” and thus potentially add value in several ways: I could make a connection for someone in my network (client or otherwise), which would at the very least reinforce the value I bring to our relationship. Yet we know there is immense value in networking. Not at all.

In the Collaborative Economy, Are Local Classifieds in Trouble?

Stay N' Alive

The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the sharing of virtual content, goods, and services through close friends and family on social networks like Facebook, Google+, and Twitter. On top of that, real estate is another big factor for revenue in modern classifieds sites.

LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Bar Association continues to encroach on lawyers’ digital real estate. As you all know, we only have 140 characters with which to communicate, so our real estate there is extremely valuable. The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. Nancy Myrland.

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on  her blog. 

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use a real photo of yourself for your avatar. (I know, sounds like a d’uh moment, but you’d be surprised). < tweet this > 2. Use your real name, or some iteration thereof, as your Twitter handle. This gives you more “real estate” to use when actually tweeting. <tweet this> 5. Fill out your 160-character bio. And happy Monday!

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Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. I use HootSuite for a lot of this type of scheduling for Twitter. For example, I have a social media list, a real estate news list, a client list, and many more. Time is everything and time is our most precious resource. Systems are key.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” And it’s not only Google. Image credit: Young Digital Lab.

The Spin Sucks Inquisition: Martin Waxman

Spin Sucks

During the holidays, I read Richard Ford’s latest book, Let Me Be Frank With You , a linked collection of stories centering around failed novelist, sportswriter, and now retired real estate agent, Frank Bascombe. By Gini Dietrich I am very excited to bring you today’s Spin Sucks Inquisition. Martin Waxman and I have been friends for a very long time. Stop it, you should!”

36 Sensational Social Media Stats and Facts

Webbiquity SMM

But YouTube, Google+ and LinkedIn drive the most engaged traffic. Real estate has (by far) the lowest level of engagement (one “share” for every 19 social posts), followed by marketing services and software/tech. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Image credit: Buffer.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

These figures will continue to rise as user awareness grows and companies do more to promote their Channels. I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement? For this reason the Recommended Channels page is also prime real estate. Does Google Want Brands in Your Social Circle? Breaking News.