Direct Marketing Observations

MARCH 12, 2013

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? View and manage any of your documents and files in Google Drive. As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Manage your calendars. View your email address.

Privacy 168

Privacy Applications Data Google 168

Direct Marketing Observations

MARCH 8, 2012

Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you’ve just changed, refined your privacy policy so I know you really know me but… we’ve known each other for at least 10 years and we’ve grown on each other but…I have a beef.

Organization 156

Organization Privacy Policies Google 156

Direct Marketing Observations

NOVEMBER 23, 2010

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Google has changed and redefined what search is for you, me and all the companies that rely on it for business. Take for example search.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

MAY 13, 2022

Have you ever wondered why these platforms bury their EULAs, their T’s and C’s and their privacy statements? This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. They can’t regain what they’ve never had. Social and search are inextricably joined at the hip.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

NOVEMBER 24, 2010

One thing that is safe to say is that Google will make another play in the social space. Because Google understands that if you can keep your people in network, then you can market to them, you can sell to them, and they are that much more valuable to you and your partners. What’s next in social media? And it makes sense.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

DECEMBER 16, 2016

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Google analytics. I wrote a lot about customer focus and for good reason, a lot of the data coming out, basically says, either focus on the customer NOW or you’re gonna lose them. What is your strategy/vision? Make it right.

Pluck 100

Pluck Crowdsourcing Analytics Mobile 100