Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Both are clearly damaging to your brand. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Webbiquity SMM

APRIL 11, 2012

Seven of the ten companies have no presence on Google+, and only one has a complete, optimized profile there. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Six Techniques to Get More from the Web than Google Will Tell You. src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast.

Company 122

Company How To Case Study Mobile 122

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” Register for a webinar , a seminar, or a newsletter. Wouldn’t it be great to rank on the first page of Google for IT recruiting in a year or so. ” Of course this isn’t the first time I’ve heard something like this.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Proactive Report

OCTOBER 21, 2013

Conversions : This could be a sale, but it could also be getting someone to download a white paper, watch a video or sign up for your newsletter. Google Analytics will help you track much of this activity. You have to respond. You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. Sponsored White Papers, Webcasts, and Downloads. Googling Google. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. Googling Google. White Papers and Webcasts.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Twist Image

JULY 18, 2014

It''s crazy to me that my job involves going to places like the Google , Facebook and Apple headquarters, and getting to spend time with some of the most fascinating minds in the technology and media space. I love a relevant e-newsletter with great offers. Brands keep looking for things like white papers, ROI models and more.

Marketing 72

Marketing Apple YouTube Advertising 72

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Continue the conversation on our Facebook or Google+ pages.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

MAY 20, 2014

Google+ is Set to Gain Huge Popularity with Marketers. Would Google the Internet giant do something so questionable as to correlate more Google+ shares with higher search engine ranks to increase the popularity of their faltering social network? <sarcasm>No, newsletters, blogs, white papers, etc.),

Trends 95

Trends Content Marketing Curation 95

Kikolani

JUNE 20, 2012

One top national retailer hired me to write articles for their newsletter for business owners. And the third, a temporary-help firm, hired me to write for their company newsletter for employees. For instance, I’ve listed white paper writer, newsletter writer, retail writer, and business writer among my skills.

LinkedIn 126

LinkedIn How To Skills Retail 126

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Josh S Peters

NOVEMBER 18, 2009

If you’re looking for people to sign up for your newsletter, fill out a contact form on your site, etc. There is also a great new Facebook app by JD Supra Docs called Email Signup that collects people’s email addresses for your newsletter. Also, be sure to have a sign up for more info, subscribe to your newsletter, etc.

Social Media 113

Social Media ROI Newsletter Campaign 113

ProBlogger

OCTOBER 11, 2012

Whether you’re after how-to tutorials, buyers’ guides, or white papers from the web’s biggest tech companies, Search Engine Land has it all. In addition to their in-depth coverage and superb articles, they also boast a newsletter, weekly podcasts on Webmaster Radio , and a whole lot more. State of Search.

SEO 44

SEO Resources Blogger Journal 44

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. White Papers. Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. Add new comment. Email this page.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Convince & Convert

MARCH 4, 2016

If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now. Go through your old blog posts , presentations, and white papers. For finding evidence from peer-reviewed journals and other scholarly literature, Google Scholar is highly recommended. Trending Topics.

Marketing 60

Marketing Statistics Directory Data 60

ProBlogger

OCTOBER 25, 2013

How about boosting downloads for your latest white paper or newly-launched digital product? While you may have placed a sign-up field for your newsletter or added a new product to your e-commerce site, your job as a content marketer doesn’t end there. You can use tools like Google URL Builder or Bit.ly

How To 45

How To Examples Discount Products 45

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Podcasts are often hosted on third-party apps like Spotify or Google Podcasts. Owned content channels can include your: Website and blog.

Tips 98

Tips Content HootSuite UGC 98

Webbiquity SMM

SEPTEMBER 4, 2012

Already have practice doing it (“long before the social web, [B2B marketers] were publishing newsletters, quarterly magazines and [using] other marketing tactics that map to many key social media marketing methods”). ” eBooks and white papers are complementary. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Sprout Social

FEBRUARY 14, 2022

Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. Are people getting to your blog post via a newsletter or social media post? How to write a white paper that inspires a year-long content strategy. Publish & promote.

Content 111

Content How To Marketing Template 111

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Newsletters. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Case studies. Presentations. Product data sheets / brochures. eBooks / digital magazines.

B2B 190

B2B Social Media Alltop Marketing 190

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Keyhole.co

JUNE 6, 2023

The ideal and most used content assets include blog posts, case studies, social media posts, and email newsletters. A shared Google calendar to set content development and publication deadlines, assign tasks, and track progress. First, decide on the content assets where you want to plug your product. that speaks to these points.

B2B 52

B2B Strategy Brands Content 52

agora pulse

FEBRUARY 20, 2020

Do a Google search to make sure it is not a known hoax. White papers. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most. Even a smart person who is paying attention can be fooled. Is this a legitimate site? Infographics.

How To 108

How To Social Media Management Policies Social Media 108

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Subscription-based newsletters . A good method is to follow Google News and popular industry blogs for insights. This is especially true for non-textual content that doesn’t get indexed by Google as thoroughly as blog posts or articles.

Content 169

Content B2B How To Types 169

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. I'll have to check my Google numbers, all that good stuff.

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. Subscribe on Google Play. You can repurpose it. Source: Scoop.It.

Influencer 109

Influencer Social Media Conversation Case Study 109

ProBlogger

JULY 15, 2021

Last week I talked about newsletters, and what you can do to increase your email list subscriptions. What are people searching for when Google sends them to your blog? You may need to create a poll, or look at your Google Analytics data. And to find out you may need to do some research. a sample contract).

Sample 47

Sample Samples eBook Newsletter 47

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Social Audience Strategy. Social Sharing Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. Subscribe on Google Play. You can repurpose it. Source: Scoop.It.

Influencer 60

Influencer Social Media Conversation Case Study 60

Writtent Blog

JULY 24, 2013

So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods? Google rewards the people who deserve it. Partnerships like this often extend to more than just links, such as trading “ads” in each other’s email newsletters or sponsoring contests together.

Strategy 92

Strategy Crowdsourcing Flickr How To 92