Techipedia: Tamar Weinberg

article thumbnail

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
article thumbnail

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

Almost everyone uses a web browser such as Mozilla Firefox, Google Chrome, Internet Explorer or Safari. For example, don’t sign into your Google account and then proceed to conduct searches on Google. Mobile Devices. Most of the ideas above apply to both computers and mobile devices. Web Browsers.

Privacy 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Google Analytics. Custom Social Media Reports for Google Analytics. National Cancer Institute (NCI) – The institute has produced its own mobile application that let’s users scan the NCI database for new clinical trials. Twitter Analytics. 3)Target Specific Patient Groups.

Research 194
article thumbnail

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

Think about how Google became so successful. There were search engines before Google and there were PPC platforms before AdWords. What Google did was to creatively pivot around existing platforms and do a better job of being more relevant – for consumers and targeted for advertisers. Don’t Let Technology Dictate.

How To 155
article thumbnail

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. That’s good stuff, but what makes the website truly great is the inordinate amount of social and mobile integration. Calling attention to mobile apps? Social and mobile profile calls to action?

article thumbnail

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings. and is listed first.

Adwords 171
article thumbnail

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Currently I’m doing this on Google+. I see a bright future for the Google. Susan’s Little Known Social Media Secret : Set up private lists in Twitter (or Circles in Google+) to read and keep up with movers and shakers in your industry, analysts, influencers and interesting people that you want to engage. Susan Beebe.

Tools 277