Small Business Mavericks

FEBRUARY 9, 2015

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. Since one of the ranking factors in their search is being mobile-friendly, that’s what the algorithm is set up to look for. Mobile-Friendly Sites Matter. What do you think?

Wireless 70

Wireless Google Mobile Compete 70

Small Business Mavericks

JUNE 12, 2012

David Amerland has outlined 39 Google algorithm changes that took place in May and what they really mean. For instance, one of the changes addresses mobile autocomplete. The Penguin Update was a broad, sweeping Google algorithm change that re-ordered much of the web. Google’s social network is more than a social network.

Google 194

Google Comparison Engineering Social Networking 194

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

DECEMBER 4, 2015

Google Analytics turned 10 years old on November 12. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics. I like how the Google Analytics Blog has given us 10 ways that the program has improved our lives. Mobile App Analytics – You knew it coming, and it did.

Analytics 70

Analytics Google Metrics Statistics 70

Small Business Mavericks

AUGUST 30, 2013

Google killed it. I’m talking about Google’s own Google AdWords Keyword Research Tool. If you Google this tool, you’ll see that it’s No. That means your keyword research should be more thorough as you can see who has searched for specific keywords on laptops, desktops, mobile phones, and tablets.

Research 107

Research Google Adwords Tools 107

Small Business Mavericks

MARCH 21, 2014

If you haven’t heard of Google’s Webmaster Academy, don’t worry. Google Webmaster Central, however, recently announced that new content has been added to the educational program for webmasters. Learning how Google sees and understands your site. Communicating with Google about your site.

Google 98

Google Content Module Guidelines 98

Small Business Mavericks

APRIL 20, 2012

Mobile search is growing at a phenomenal rate as consumers discover how easy the process is. With a good mobile device, a user can search the web in exactly the same way as a desktop computer. According to Navneet Kaushal on SearchNewz: Google pays huge importance to snippets in search results. Google recommends Microdata.

Influencer 98

Influencer Google Mobile Review 98

Small Business Mavericks

AUGUST 12, 2011

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. It got me to thinking.

Google 98

Google Twitter Comparison MySpace 98

Small Business Mavericks

MARCH 26, 2015

Recently, Google’s official blog said, “ It’s time to put America’s small businesses on the map.” I want to start a discussion on WHY Google is so willing to spend all this time and effort getting your business on their map. I don’t think Google is being altruistic here.

Google 70

Google Small Business Engineering Reputation 70

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. It’s obviously too soon to tell, but Google has made great strides to dominate the online world.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. You can also add local reviews, Google Places, and Foursquare to the mix. It’s here and it’s time to start using it.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

MAY 8, 2012

The Panda and Penguin Google updates have certainly spooked a lot of people. I recently looked a website that had seen a 50% drop in traffic, and that drop coincided with the Google Penguin update. I recently looked a website that had seen a 50% drop in traffic, and that drop coincided with the Google Penguin update.

Analytics 161

Analytics SEO News Mobile 161

Small Business Mavericks

APRIL 10, 2011

I think the Google Latitude check-in offers service could grow more popular in the next year or two. Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. You’d be competing only with offers for 60 places. That’s not bad.

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

JUNE 25, 2013

Google has been using semantic search for about five years now. It’s clear that conversational search will have major implications in the mobile search space. That’s a pretty significant factor because it shows that your search history is more important the closer in proximity to your conversation with Google is.

Conversation 101

Conversation Small Business Mobile SEO 101

Small Business Mavericks

JANUARY 29, 2013

is planning a comeback in search, video, and mobile. has deep pockets, and if they continue to make smart acquisitions, then I think you’ll see them become big competitors against Google and Facebook. can take advantage of this technology, they can build an online app that will compete with Google Hangouts. In fact, Yahoo!

Yahoo 101

Yahoo Compete Mobile Google 101

Small Business Mavericks

DECEMBER 26, 2014

Your landing page, according to Google , affects quality score, ad rank, and advertising costs. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Here’s what Google says it looks for: providing relevant, useful, and original content.

Sites 146

Sites Cost Mobile Google 146

Small Business Mavericks

MAY 20, 2013

By virtue of her place at Google for so many years, she knows a good thing when she sees it. More than half of Tumblr’s users are using the mobile app and conduct an average of seven sessions per day, Mayer said. ’s advertising model is way less expensive than Google’s. Now is her time to prove it.

Yahoo 98

Yahoo Tumblr Small Business Mobile 98

Small Business Mavericks

SEPTEMBER 14, 2012

Google showed up on the scene in 1998 and suddenly back links became the most important thing. Then, along came blogging and social media, videos, mobile marketing, etc. About once every couple of years or so Google unleashes a huge algorithm change that sends the Web into a topsy-turvy spin that shakes things up a bit.

SEO 161

SEO Directory Engineering Mobile 161

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. Is ‘Like’ The New Share?

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

JANUARY 29, 2014

Mobile Engagement – How many of your website visitors access your site from a mobile phone? Google+ Plus Ones – If you share content on Google+, you should know how your audience is interacting with that content. Facebook Page Likes – Having a Facebook page isn’t enough.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

OCTOBER 14, 2014

Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter followers, etc.). Signals (6.9%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.). It’s the target Google uses until you specify further.

Survey 102

Survey Aggregator Review Google 102

Small Business Mavericks

MARCH 18, 2015

Jennifer Slegg of The SEM Post makes a valuable point about PPC landing pages in her post on What SEOs Need To Know About Google’s Doorway Pages Search Ranking Adjustment. Google & Doorway Pages. What she is talking about is the looming Google update on doorway pages.

Adwords 70

Adwords Small Business Engineering SEO 70

Small Business Mavericks

FEBRUARY 26, 2015

Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. What it means for business owners is options like having one photo for Google+ and a different image for other Google properties, like search.

SEO 70

SEO Guidelines Delicious Small Business 70

Small Business Mavericks

AUGUST 28, 2015

Mobile apps – Mobile apps present a unique opportunity for marketers. Then Google discounted those links. E-books – As popular as Amazon has made e-book publishing, there are still a lot of nonfiction authors who have not discovered the power of e-books for building authority and an audience.

Press Release 70

Press Release Directory Tools Marketing 70

Small Business Mavericks

MARCH 30, 2011

Mobile Search – Seriously, mobile phones have hit the market big time. Mobile search is big and I predict it will get bigger. I predict that the following trends are here to stay and that you should seriously start thinking about following them now that you’ve brought your business online.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

JULY 29, 2011

Will Google+ take over Facebook? Will mobile marketing outpacing video marketing? And online video looks to be a future force not to be reckoned with – in whatever format it takes. What’s next? Will social replace search as the preferred method of marketing online? Will VOIP become as commonplace as e-mail?

Mobile 156

Mobile Advertising Video Google 156

Small Business Mavericks

JUNE 12, 2013

For instance, if you have a mobile website and a traditional HTML website, both with the same content, then Google may decide to de-index one of those sites based on the duplicate content. The alternative is to maintain multiple websites – one for each type of device. You certainly don’t want that to happen.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

SEPTEMBER 13, 2011

Google+ (still in beta, by invitation only). The search engines – Bing and Google organic listings. Google Places and Bing Maps. Mobile websites. When it comes to marketing online, here are a few of the channels you have at your disposal right now, today. Pay per click ads. Knol pages. Guest blogging. Foursquare.

Hubpages 87

Hubpages Directory Marketing Tumblr 87

Small Business Mavericks

MAY 9, 2011

Tags: article marketing , blog marketing , internet marketing , mobile marketing , newsletter marketing , Pay Per Click , search engine optimization , social media marketing , website design This entry was posted on Monday, May 9th, 2011 at 11:04 am and is filed under Small Business Internet Marketing.

Small Business 150

Small Business Strategy Case Study Press Release 150

Small Business Mavericks

AUGUST 11, 2014

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it.

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

JUNE 27, 2014

Use a tool like Google Analytics to see who’s coming to your site, where they come from (referrals, search, social media, ads, direct), what they do, what they use to navigate your site, etc. Is your site responsive to mobile devices? So what are we measuring and examining? Technology is a tool, not a goal.

Review 93

Review Small Business Applications Sites 93

Small Business Mavericks

MARCH 12, 2015

Using something like Google Maps lets them zoom out and figure out how to get there. Most people are searching for you on mobile devices (an argument for responsive web design & development ) and this makes the process seamless. People call to do something concrete that can’t wait.

GPS 70

GPS Embedding Mobile Meeting 70

Small Business Mavericks

DECEMBER 17, 2012

Google announced last week that several improvements were rolled out to the Google+ platform. Many of the improvements have to do with Android, Events, and mobile phones. Here are a few of the improvements that Google+ announced: On-the-go profile editing. An easier way to author content on mobile platforms.

Mobile 87

Mobile Google Widget Notification 87

Small Business Mavericks

MARCH 10, 2011

Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business.

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

OCTOBER 24, 2014

Rebecca Maynes of Mediative lets us see the results of their 2014 study on how users view and interact with today’s Google SERPs. The preponderance of mobile phones has changed the way we look at search results. ” – Rebecca Maynes. But now that triangle is not evident in the way SERPs are looked at.

Mobile 131

Mobile Patterns Study Engineering 131

Small Business Mavericks

JULY 9, 2014

If you are using a smartphone or some other mobile device to read this blog, you are part of the growing trend. According to the recent Moz article Why Mobile Matters – Now , one-fifth of North American page views are on mobile. It makes sense that more people will be using mobile as the devices get easier to buy and use.

Mobile 96

Mobile Small Business SEO Meeting 96

Small Business Mavericks

FEBRUARY 6, 2011

When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone. This compared to only 8% for search engines and 5% for social media. Although these statistics make for interesting reading, they only tell half of the story.

Social Media 187

Social Media Marketing Small Business Case Study 187