Sherrilynne Starkie

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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Google will be adding more action buttons (buy a ticket, listen to a podcast) and previews to search results cards soon.

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Google Keep will get you organized

Sherrilynne Starkie

Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google Keep Screenshot (Photo credit: Schockwellenreiter). It’s an easy-to-use note taking tool that syncs with Google Drive, so updates and additions are kept current, in the cloud and ready to access. Hands free Facebook.

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Managing Facebook ads from your phone

Sherrilynne Starkie

Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Mobile Application Development and Marketing Strategy. View insights.

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Are you on Facebook messenger?

Sherrilynne Starkie

Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently. Currently, mobile users outnumber Messenger users by five to one. Earlier this year, Facebook paid about $16 billion (USD) to acquire WhatsApp , a mobile messaging company.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. Google invests in real news quality. Top Five: social networks push new shopping features. Follow List.

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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New card lets Google users see their related search history. — SS. — SS.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. The key is relevance.