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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. How do you measure social media success?

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Decide Now: Pageviews Or Real Depth

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When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. What they''re talking about is vanity metrics (as my friend, Avinash Kaushik calls them).

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

In SEO it may be the amount you increase traffic, in pay per click, it may be the number of sales your ads make, in social media though, this can be a much wider and less “defined” metric. Tracking Social the Proper Way. See Real Social Traffic with Google Analytics. or facebook.com.

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Demystifying the Technical Side of Social Media

Razor Social

That’s the purpose behind Open Graph protocol. It enables your web pages to become rich objects in the “social graph.” The og:title tag tells Facebook what your page or object is about and how it should be displayed within the social graph. social post, ad, etc.), Twitter, Facebook), Campaign Medium (e.g.

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Time Spent Is The New Impression

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There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. Does this metric send media a few steps back? google adwords.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Identify top pages, view social activity data, and analyze anchor text. Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Social Media Monitoring. Social Media Campaign Management.

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The Small Wins From Social Media

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The caution with social media is that these connected channels are highly personal. While billions of people are connected, the vast majority of these individuals keep their social graphs to a manageable number of connections (recently, Facebook reveled that the average user has about 200 connections ). google plus.