Visually SM

APRIL 21, 2020

Whether you’re a blogger or a marketer, creating visuals for your content should not be a painful process. Coggle is a free, straightforward mind mapping tool that allows you to work independently or invite others to work on the map as well, after signing in with Google. Complete your name and email to download White Paper.

Tools 130

Tools Bookmarklet Posterous Cost 130

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. We will start with a Google, Facebook or Twitter search. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). We all know people buy from people.

Brands 162

Brands How To Training Authentication 162

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models. There are three major types of marketing attribution models: first touch, last touch and multi touch.

Social Media 95

Social Media Marketing Newsletter URL 95

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Besides, Google can’t see pictures, and they’re still working on pulling the words from videos.

Picasa 177

Picasa Content Vimeo Tourism 177

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. What this means is that companies and individuals who were doing it the right way all along were able to fill the vacuum left by the Google Panda victims being flushed down the crapper where it belonged.

Creative Commons 184

Creative Commons Flickr Google SEO 184

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Convince & Convert

AUGUST 4, 2011

The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. Web pages, white papers, and PDFs that live on our own dot com address. And, it’s another opportunity for your most important customer (Google) to find you, too. Make a podcast.

Content 147

Content Findability Marketing URL 147

Convince & Convert

JANUARY 28, 2014

The closest I eventually got to locating a source for this statistic was a citation I found buried in a document from Google Scholar search: 1997 by Salgado, J.F. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Cooper and I.T.

Statistics 132

Statistics Content Hubspot Marketing 132

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Bill Hartzer

MARCH 5, 2013

You have even tried just about every internet marketing “fad” that seem to pop up over and over again. Even though you are Tweeting on Twitter , Plus One’ing on Google Plus , and sharing your money-making offers. Talk to others online (real people) on Twitter, on Google Plus, on Facebook in an effort to build up your Klout score.

Influencer 146

Influencer Social Media Domain Name Klout 146

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Pam Moore

OCTOBER 9, 2017

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 166

Brands Small Business Communities Authentication 166

Mindjumpers

JANUARY 10, 2012

Google+ made its debut to great excitement in 2011, According to socialtimes , the UK total user base is still under one million – and globally, only 17% of those signing up become regular, active users. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Google, Yahoo and Bing aren’t the only places people go to look for information.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Waxing UnLyrical

AUGUST 26, 2013

The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward. Why: Sté Kerwer of Dukeo outlines some common mistakes that bloggers make that can keep them from growing.

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Janet Fouts

OCTOBER 9, 2014

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. It varies a lot sometimes it’s a shared Google spreadsheet or a literal calendar on a whiteboard.

Content 139

Content Curation HootSuite Template 139

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Visual Marketing Magic. Image via Microsoft Stories. Image via MailChimp.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95

Trends Content Marketing Curation 95

Twist Image

AUGUST 21, 2012

Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing.

Advertising 102

Advertising comScore Metrics Industry 102

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter. Using web analytics such as Google Analytics to optimize conversions and sales. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Twist Image

JULY 18, 2014

What are you really doing with your marketing dollars? It''s crazy to me that my job involves going to places like the Google , Facebook and Apple headquarters, and getting to spend time with some of the most fascinating minds in the technology and media space. Brands keep looking for things like white papers, ROI models and more.

Marketing 72

Marketing Apple YouTube Advertising 72

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. It’s good form to thank someone for a retweet or a Google+ share, etc.

Social Media 206

Social Media Brands RSS Publishing 206

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Scott Kaminski (yes, again): Advertorials. Lukas Treu (also again): Trade media relations/bylined articles.

Press Release 100

Press Release Consultant Metrics Communities 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

List 257

List Organization Tips Newsletter 257

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Killer social media marketing software. They are smart, data nerds first, and social media marketing software developers second.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171