Adam Sherk

DECEMBER 2, 2009

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

Vocus 166

Vocus SEO Social Media Press Release 166

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. Change in reputation?

Vocus 198

Vocus Metrics Eventful Consultant 198

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Vocus and Cision ) to the obscure ( Butterfly Publisher ). .&# 5 Stars **.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. I had been given a test drive of Vocus which some of the applicants used. If you’re coming to me, I am going to Google your name, your business, and see what is online about you, or what you have done in PR thus far.

Brands 177

Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. They use Vocus to monitor “buzz.&# Is that smart, or what?

Vocus 198

Vocus Foursquare Campaign Influencer 198

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. investor), Vocus.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. The amount of control Facebook has (or will have) over the data and interactions on the global Web is truly unprecedented (and I trust them even less than Google).

Social Media 167

Social Media Facebook Marketing Consultant 167

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. The amount of control Facebook has (or will have) over the data and interactions on the global Web is truly unprecedented (and I trust them even less than Google).

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Guides to PR and Social Media.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

MARCH 1, 2011

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. Social media is being embraced by marketers , of course, but it’s much larger than that. Post on Google Buzz. Tweet This!

Social Media 160

Social Media Vocus Digg Adwords 160

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279