Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend.
Adam Sherk
FEBRUARY 17, 2010
But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.
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Adam Sherk
APRIL 26, 2010
They have also added the Like button to their post template: At least to-date a prominent Share button is still present too. And interestingly when you click through on that story the Like button does not appear on the page: Since this is a blog post it is likely that Time just hasn’t rolled out integration across all editorial templates yet.
Adam Sherk
MARCH 8, 2012
It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social.
Adam Sherk
OCTOBER 8, 2009
For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Conduct a comprehensive SEO site audit to identify CMS and site architecture issues (as well as editorial and marketing issues).
Adam Sherk
AUGUST 11, 2009
Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #42: Flair A sure way to get your email noticed: Use colored backgrounds, fancy fonts, and complex templates. It was beautiful, but don’t make it more than it is. Journalists love that.
Adam Sherk
AUGUST 25, 2009
Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. Build for the future – Slow seasons are a good time to make improvements to site architecture, update page templates and engage in various forms of testing on the site.
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