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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend.

SEO 100
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5 Strategies To Drive Traffic With Buyer Intent [Content Creation Template]

OnlineRockersHub Marketing Blog

Syndicate and promote. Although optimization is not done solely for one keyword per page, keywords are still targeted as a basic template for how the page is built. Ever wonder why Google puts Wikipedia near the top of so many searches? Syndicate and promote. How to remove Google Security Warning for Free?

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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. As part of your content marketing strategy, you should be posting content to various social networks multiple times per week.

Curation 145
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Google Buzz Has Potential for News Sites, Facebook Still the.

Adam Sherk

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. ” LinkedIn is our #1 top driver of traffic (second only to Google organic) to our blogs, websites, podcast, videos, email subscriptions, and so much more than I can discuss on this blog post.

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

For example a selection of movie reviews (that also exist in the film section) will be duplicated on a different template in a “What’s Hot This Summer” feature. Syndication. Syndicating content is a common practice and an important revenue stream for publishers.

Sites 105
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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

They have also added the Like button to their post template: At least to-date a prominent Share button is still present too. And interestingly when you click through on that story the Like button does not appear on the page: Since this is a blog post it is likely that Time just hasn’t rolled out integration across all editorial templates yet.

News 149