Sprout Social

JULY 25, 2023

So, how do you bridge this gap between strategy and execution? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 117

Training Course Resources Social Media 117

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. Then, we share an easy-to-customize social media posting schedule template. Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Social media schedule template.

Template 145

Template Templates Social Media Tools 145

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Bottom line, content marketing for business requires work.

Strategy 113

Strategy Content Marketing Template 113

Pixlee

FEBRUARY 7, 2022

Below we’ll discuss the differences reviews can create and share a review email template strategy designed for higher conversion rates and more responses. To use positive customer reviews for your marketing campaign, you’ll first need to find your brand advocates. Social proof is not the only reason.

Review 78

Review Template Templates How To 78

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Here are a few to consider.

Hubspot 101

Hubspot Template Templates API 101

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Then, download our social media resume template to put these tips into action. Highlight strategy by numbers—for example, did you streamline the number of times your company posted on social daily? The do’s of a social media resume.

Template 106

Template Templates Data Social Media 106

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

APRIL 26, 2021

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. Google My Business welcome message examples.

Examples 122

Examples Google HootSuite Notification 122

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Know what impact you want to make.

eBook 78

eBook Questions Strategy Template 78

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? Paid social offers numerous benefits to B2B marketers.

B2B 136

B2B Social Media Strategy LinkedIn 136

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Target the right audience.

Real Estate 177

Real Estate Platform Marketing Notification 177

The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. Social media marketing can be as useful or useless as you make it. Strategy Should Start with Results.

Tips 233

Tips Marketing Resources Campaign 233

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. And check this out: What Do Top Marketers Think About Mobile Marketing? I think we need to pay attention!

Mobile 140

Mobile SMS Hitwise Marketing 140

OnlineRockersHub Marketing Blog

SEPTEMBER 1, 2019

Strategies to Drive Traffic with Buyer Intent: Benchmark your objective. Although optimization is not done solely for one keyword per page, keywords are still targeted as a basic template for how the page is built. Ever wonder why Google puts Wikipedia near the top of so many searches? Evaluate your current assets.

Template 57

Template Templates Strategy Content 57

BeingOptimist

MAY 17, 2023

Having effective business strategies in place can be beneficial for businesses of any size, whether they are just starting or are already established globally. These strategies can help in expanding their customer base , retaining existing customers, and ultimately increasing revenue.

Strategy 75

Strategy Software Campaign Conversation 75

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! We’ll also be sharing free social media reporting templates to help you track your own social media analytics: Best Practices for Building Your Social Media Report. But how do you make sense of all of it?

Template 82

Template Templates Report Social Media 82

Pam Moore

JULY 5, 2017

Why you should setup the goals and conversions feature within Google Analytics? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? How to tap into the power of Google Analytics to better know your customer.

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). 6 social media optimization strategies you should totally try.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Later

APRIL 5, 2019

In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! . To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below.

Template 78

Template Templates Influencer How To 78

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy.

Team 109

Team Hubspot Marketing SMS 109

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs? Make more sales.

How To 106

How To Marketing Collaboration Influencer 106

Hootsuite

DECEMBER 10, 2019

Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. Why you need a Google My Business account. How to create a Google My Business account. How to verify your business on Google. 3 ways to optimize your Google My Business profile.

Google 145

Google How To HootSuite Delicious 145

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. You need to know which content strategy gives you the results you’re looking for.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Buffer Social

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. Google Alerts Best for: Finding the latest reports, trends, or industry news.

Research 77

Research Google Newsletter Curation 77

The Realtime Report

JUNE 10, 2019

The 5 Best Shopify Apps to Boost Your 2019 Sales Strategy. From content marketing to email marketing, there is so much you can do on your own to boost your sales. We have rounded up a list of must-have Shopify apps to boost your sales strategy in 2019: Omnisend. Integrated Google Search Console analytics.

Strategy 96

Strategy Price Widget SEO 96

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 132

Influencer Marketing Reputation Collaboration 132

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Try Hootsuite Inbox 2.0

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Pam Moore

MAY 27, 2019

As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 106

Data Brands Strategy Authentication 106

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same.

ROI 60

ROI Strategy Twitter How To 60