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How can PR and influencer marketing work together in a crisis?

Sprout Social

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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HubSpot vs. Marketo: Which is Better?

Oktopost

Military service was optional, Athenian culture was based on its rich philosophy, arts, literature, architecture and sports. What does this have to do with marketing automation software? Built-in tool integrated with Google Calendar or Office 365 calendar. Available for Google, Facebook and Instagram ads. Email templates.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Bonus: Download a free pack of 3 fully customizable YouTube video description templates. For example, you could explain the basics of the stock market. Show how to make something from scratch Data from Google found a 260% increase in videos about making sourdough in 2020. Or, explain how to schedule Reels on Instagram.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. If so, how has it suffered?

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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

major sporting events, current events, trending news and more. Check Google Trends , Twitter Search , or Trendistic for trending topic inspiration. Download the Content Calendar – Triangle of Relevance (Excel Template) to get started. Include holidays, major TV or sporting events, movie release dates, school breaks, etc.).

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Google Analytics.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users.

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