Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. It’s complicated.

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Content Study Flickr Advertising 256

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. So which one garnered more interest according to Google trends? Rise of the social photobooth and video jukebox. Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. (in West Bengal!) via Flickr, CC 2.0.

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Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system. But there are limitations.

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Social Media Privacy Training Policies 240

Waxing UnLyrical

NOVEMBER 20, 2012

In a talk that she gave to an audience of marketers, she described that Generation Y and Generation Z view Facebook with a lot of apprehension. Think about it: what possible incentive would there be to cede the autonomy that other social networks offer? The reason: because their parents and grandparents are there in force.

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Facebook Tumblr Yahoo Flickr 263

Waxing UnLyrical

APRIL 22, 2013

I was out at the Mid-Atlantic Marketing Summit (which was great), but it was also the day the week’s horrors in Boston came to a culmination … though none of us could have foreseen that. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Friday, April 19, was an interesting day.

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Consultant Social Networking News Examples 198

Waxing UnLyrical

JUNE 27, 2014

From a marketing perspective, that’s silly, especially given my line of work. I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on. Twitter Facebook Google+ LinkedIn When Social Media Fills In The Blanks.

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Social Media Curation Community building Consultant 189

Waxing UnLyrical

MAY 13, 2019

Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. There are more specialized social listening tools that can filter the noise and help you analyze and respond better. Either way, you need to be on the lookout.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

JUNE 27, 2016

Integrated Marketing Communications is More than a Fad. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos. Does PR Serve the Brand or Start it?

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

AUGUST 24, 2015

The goal is to be good at business because of social media,” says Jay Baer as he discusses some “areas where social media metrics and reporting can be fixed.” How to Measure PR and Marketing Outcomes on Snapchat. 5 Social Media Metrics You Must Check Regularly To Grow. Based in the Washington, D.C.,

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. The #measurePR transcript from Oct.

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

NOVEMBER 30, 2012

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? Your child has come down with a rasping cough.

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. This originally ran on Nov. Her ultimate weakness is cheese.

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Health Care Social Media Insurance Education 192

Waxing UnLyrical

AUGUST 8, 2019

In Instagram, as in all other social media, the key to achieving success is being discovered by your target audience, which is why you need your account to be SEO-friendly. Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. Image via Pexels.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

AUGUST 3, 2011

Here’s what Adriel Hampton wrote: I am writing to ask you to join Adriel Nation , my network for promoting emerging technologies for better government, democracy and self-governance and for sharing opportunities to help charities around the world. Don’t take advantage of existing relationships; use a double opt-in.

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List Yahoo Flickr Organization 230

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. taking place in various social networks, that added to your comment count. Twitter Facebook Google+ LinkedIn Smarter Ways to Measure Authoritative Content.

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Content Metrics Lurker System 100

Waxing UnLyrical

AUGUST 25, 2010

Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. Now they’re offering a direct sync with Google (beta) if you’re a premium user (read, give them money, currently just under US $60 a year). I don’t.

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Plaxo Products Tools Class 251

Waxing UnLyrical

JUNE 22, 2016

In this post I’m going to focus on four social platforms where any publisher can leverage distributed content to better control their social messaging: Facebook, Apple News, Twitter, and LinkedIn. No offense to other social sites , but Facebook is the big deal in social platforms. Facebook Instant Articles.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? Whats more, I just added new fruitful blog names in my Google Reader. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? by Davina Brewer. from Mizz Information.

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Class Postrank Tourism Survey 144

Waxing UnLyrical

DECEMBER 5, 2010

Google can’t save us from ourselves , from SpeakerBox’s The Sounding Board. Why: it touched me deeply that Chuck (who has also appeared on #measurePR ) would share something so personal, and acknowledge at the same time how critical social networks can be as support systems. Mission: Accomplished , by Lindsay Allen.

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Class WordPress Postrank Comments 202

Waxing UnLyrical

SEPTEMBER 7, 2017

As is a tendency to give the stink eye, even metaphorically speaking, to anyone who dares to post about something completely unrelated, maybe even trivial, to their social networks. And that’s what we need to remember about marketing, PR, social and Comms in general. Every now and then we connect over the big stuff.

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Wikimedia Public Domain Consultant Eventful 251

Waxing UnLyrical

JUNE 17, 2015

Building a visually appealing and engaging website, writing regular blogs, e-mail marketing, use of multi-media (videos/photos/ Info graphics) and using social networks to target the audience are various ways to share a brand story. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

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Publishing Brands Communities Flickr 100

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. In fact, it’s much recommended because it helps you save a ton of time you’d otherwise spend on Google.

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Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

APRIL 26, 2013

We just happen to also use social media and social networks to do it (which is why I call what I practice and implement for clients “ social PR “). Twitter Facebook Google+ LinkedIn Breaking Out of The Box Only To Be Put in Another. When this conversation took place, I was a little taken aback.

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Consultant Skills Strategy Meeting 237

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. Problem #1: Using other people’s copyrighted content is incredibly risky!

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JUNE 14, 2012

I also spend more time on Twitter than on any other social network, so even though the data supporting the infographic is limited to the results of one post, if I replicated it 100,000 times, it would continue to return similar results. Does this negate what I say is true about my blog?

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Apple Survey Case Study Sample 194

Waxing UnLyrical

AUGUST 19, 2016

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. We’re finding where consumers go, content has followed, whether it’s dispersed to a social network or consumed through mobile aggregators. 3 keys to layering content.

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Content Hubspot Survey Report 100

Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up. Creativity: Example. Element #3: Content.

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Strategy Case Study Collaboration Communities 100