SocMed Sean

APRIL 28, 2017

Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products.

Social Media 210

Social Media Advertising Issues Products 210

SocMed Sean

MARCH 5, 2014

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. Thanks to Karleen for sharing her thoughts on how social media capabilities and intranets can be combined to help businesses succeed!

Company 244

Company Software Collaboration Features 244

SocMed Sean

JULY 11, 2018

The idea is that if a high-quality site links to your content, Google is going to reward you with the potential for higher ranking for your content. It’s not that I don’t agree that Google rewards sites that are linked to by high-quality domains. How crowded is the niche that you are marketing to?

Content 209

Content Buy Sites Energy 209

SocMed Sean

MARCH 12, 2012

If you have been living under a rock and don’t know what Pinterest is, check out my article on why Pinterest might be able to beat Google+ as the next “big” social network. So…you could use my original social media cartoons to promote Pinterest without every asking my permissions or paying me a dime?

Applications 279

Applications Tumblr StumbleUpon Sites 279

SocMed Sean

JULY 25, 2015

I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. Is Your Startup Just Another Social Media “Me-Too”? Are You Experiencing Social Media Overload?

Social Media 100

Social Media Creative Commons Klout Foursquare 100

SocMed Sean

JUNE 20, 2018

Thanks, again, to Ben for sharing his ideas about the value of engaging employees and some tips on how to encourage them to use their social networks to promote the company. Have recommendations or suggestions on good ways to engage employees and encourage them to use social media to promote the company?

Organization 205

Organization Social Media Exercises Policies 205

SocMed Sean

JUNE 25, 2019

There’s even a growing trend where individuals (business owners or not) are taking social media “detox time” for up to a month. While that sounds like a great idea, if your business marketing depends heavily on social media, then you have to consider that taking a long break from social media might have a negative impact.

Social Media 197

Social Media Tips Team Notification 197

SocMed Sean

DECEMBER 1, 2018

Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

SocMed Sean

MAY 1, 2012

I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

SocMed Sean

DECEMBER 18, 2018

Social media is an integral part of modern life and the role it plays in your business is no exception. Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral.

Social Media 220

Social Media Meme Advertising Strategy 220

SocMed Sean

JUNE 16, 2018

As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Before my fellow SEO/SEM pros get mad at me, when I talk about ranking in Google, it’s a generic catch-all for ranking for all search engines. The answer I usually give to my clients is they start to rank in 60-90 days.

Google 272

Google Analysis Reddit Engineering 272

SocMed Sean

JULY 17, 2018

Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Skill #2: Analytics.

Skills 220

Skills Marketing Posterous Team 220

SocMed Sean

MAY 9, 2018

He considers himself to be an Agile guru, digital marketing professional, and he enjoys creating the brand and business communications that work for the customer, not algorithms. Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers!

Social Media 210

Social Media Loyalty Engagement Questions 210

SocMed Sean

MARCH 10, 2013

So, before you decided to “do” social media, take some time to really think through some important questions: Do you have a social media strategy? Does it align with your overall marketing or customer service strategy? Do you understand the costs involved and the ongoing resource requirements?

Social Media 277

Social Media Proposal Cost ROI 277

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. Social media takes time and energy. A measurement plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

SocMed Sean

SEPTEMBER 19, 2019

Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. Most marketers simply copy-paste their tags on every post they upload. Avoid repeated hashtags.

Instagram 210

Instagram Engagement Hashtag Geotagging 210

SocMed Sean

APRIL 5, 2012

In addition, by allowing their employees to position themselves as thought leaders and expand their sphere of influence, they could enhance their organizations position in the market, have happier employees, and maybe…even open up some new markets that might not existed without Social Media. Now, imagine two companies.

Social Media 279

Social Media Twitter Facebook Social Networking 279

SocMed Sean

JUNE 14, 2012

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

Social Media 274

Social Media Construction Sites Campaign 274

SocMed Sean

APRIL 25, 2019

Google is the #1 most popular search engine on the planet and YouTube, owned by Google, is the #2 biggest search engine. Especially since YouTube videos are often included at the top of Google search results. Think about it for a moment. This takes time, energy, planning, and dedication.

YouTube 207

YouTube Tips Video Engineering 207

SocMed Sean

AUGUST 20, 2018

But If You Combine It With… Imagine a situation where a user Googles a search term and then heads over to the first page in the search result. If you had found that page via Google, clicked to it, read it, and then left, that’s okay. Bounce Rate Alone, Doesn’t Mean A Lot. If it worked, great.

Metrics 189

Metrics Education Sites Questions 189

SocMed Sean

AUGUST 16, 2018

Today’s guest post comes from Nathan Kittrell, who is the owner and founder of sales & marketing agency, Scale A Sale. He is also host of the business podcast, Growth Mode on Apple Podcasts. Thanks to Nathan for sharing his thoughts.

Policies 203

Policies Social Media Strategy Education 203