Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. Instant branding, instant reputation management, instant enhanced SEO, and instant social network on steroids. I knew it would happen eventually.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

NOVEMBER 2, 2012

You know how I feel about mobile marketing. This is just more evidence that mobile marketing is coming into its own. There are a lot of ways to market your business to the growing mobile market. Facebook marketing. Video marketing. Online social networking. Marketing is changing.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. Now, Facebook is moving in on the browser market. This is a big move.

Social Media 98

Social Media Marketing Compete Social Networking 98

Small Business Mavericks

JANUARY 24, 2012

What’s the one problem that every small business owners faces when it come to social media marketing ? There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

OCTOBER 28, 2015

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at.

B2B 70

B2B Forums Marketing Proposal 70

Small Business Mavericks

DECEMBER 5, 2011

And one more thing is certain – social networking is the most popular thing on the Internet. You might as well jump on the bandwagon and market your business this way. Blogs are like websites, but you have social interaction with your viewers. Blogs are wildly popular.

Marketing 105

Marketing How To SEO Small Business 105

Small Business Mavericks

DECEMBER 14, 2011

Google has just announced it’s newest product, Google + brand pages. Google+ brand pages look a lot like Facebook’s fan pages for businesses or brands. Since Google+ is still less than a year old, they don’t have the following yet that Facebook has but it’s only be a matter of time. Why, you ask?

Google 87

Google Facebook News YouTube 87

Small Business Mavericks

MARCH 18, 2014

Hashtags present a unique opportunity for online marketers. Some of your target audience may be active on Pinterest but none of the other networks. Some may be active on Google+ and Twitter. Then you could use a marketing tagline that reads follow the #yellowbrickwidget. Suppose you sell yellow widgets.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

MAY 13, 2013

Google might have the lion’s share of the search market , but Bing and Yahoo! Between them, they have close to 15% of the search market. You can push your Bing rankings higher if you have a strong Facebook network and promote your links to your Facebook friends. Google has its own social network with Google+.

Yahoo 105

Yahoo Domain Name MySpace Engineering 105

Small Business Mavericks

SEPTEMBER 28, 2012

Google and Facebook out-refer Pinterest as do direct referrals. So what should marketers make of that? 1 reason to consider using Pinterest for your social networking is that your audience is there – or at least a significant amount of your target audience. Social networking is, uhm, networking.

Yahoo 110

Yahoo Social Networking Organization Google 110

Small Business Mavericks

AUGUST 15, 2014

There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. Pizza restaurants in Boise that have a verified presence on Google’s own social network, Google Plus (G+), will benefit from having their menus, reviews, and photographs shown on the SERP.

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

DECEMBER 11, 2012

The next thing you know you’re spending half your day on social networking websites. You’ve added a LinkedIn account, a Google+ account, a Tumblr account, a Pinterest account, and then you have way to much to keep up with. Just about every social networking site you’d think about joining has its benefits.

Activities 98

Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

AUGUST 15, 2012

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. Drive traffic to your newsletter opt-in page with your social media accounts.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

OCTOBER 18, 2012

Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me. This is the kind of the improvement that could move LinkedIn up in the social networking category.

LinkedIn 101

LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

OCTOBER 25, 2013

Join and participate in groups – Join groups where members of your target market might be hanging out. Optimize your profile for search - LinkedIn profiles will appear in Google and Bing search results, so make sure you optimize them for the proper keywords. LinkedIn is a social network for businesses.

LinkedIn 101

LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

OCTOBER 15, 2012

You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? Here are 4 popular social media websites where you can currently build brand pages. It’s true.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

JULY 8, 2011

Google Alerts. Google Wonder Wheel. Google Trends. Google or Yahoo! Niche social networking sites – Have you found one that serves your niche? Twitter – Who do you follow? Check out their links. There’s probably gold in those tweets. You should. Blog Catalog. Twitter Trends.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

AUGUST 9, 2013

What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal. That’s four social networks that use hashtags. Social Media google hashtags Instagram Twitter'

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

FEBRUARY 27, 2014

Conducting research for your blog articles and other content marketing initiatives is one of the most important activities you can perform. Niche communities – Find those communities that service your niche and talk about the issues in those forums, social networks, etc. You don’t want that.

Small Business 98

Small Business Notification Forums Research 98

Small Business Mavericks

JUNE 10, 2011

Google wants to make it clear what the difference is between rel=&# me&# and rel=&# author&#. That’s why on June 7 – just a few days ago – Google added an explanation page to its Webmaster guidelines defining the difference. In fact, for a number of years now Google has encouraged its use. Why The Distinction?

Small Business 173

Small Business Guidelines Engineering Social Networking 173

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Google AdWords campaigns. Google AdWords campaigns. Video marketing. Social networking. Search engine optimization.

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. It’s the best search engine marketing money can buy. Article marketing – Article marketing is not dead. Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If your business does business globally, then any of the large networks are worth your attention.

Social Media 156

Social Media Small Business Case Study Press Release 156

Small Business Mavericks

SEPTEMBER 28, 2011

They want to steal you away from Google AdWords. Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions. It’s true, 64% of small business owners think social networking isn’t necessary. I think Google is just a little bit concerned too.

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

MARCH 26, 2011

The social network is now the most trafficked website online. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. As well it should.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

AUGUST 14, 2011

I don’t think many Internet marketers would question whether or not social signals are used in search. Google does something similar with Google+. If you conduct a search on Google, you’ll see a +1 icon next to the search results. But Google goes one step further.

Engineering 87

Engineering Google Social Networking Questions 87

Small Business Mavericks

SEPTEMBER 10, 2011

.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to track your marketing efforts. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

FEBRUARY 18, 2011

» Is Social Media Spam Here To Stay? It’s not often that you hear an online marketer complain about spam. It’s not often that you hear an online marketer complain about spam. But, Andy Beal of Marketing Pilgrim is pointing out a new Google algorithm that could very well shake up the search marketing world.

Social Media 93

Social Media Case Study Press Release Small Business 93

Small Business Mavericks

FEBRUARY 3, 2012

It’s almost impossible to connect everything online at present, however, there is a lot that you could be doing that will make either (or both) your name and your brand more searchable, especially in Google. Claim your brand (or name) in the major social networks. Create a master feed of your contributions.

Brands 101

Brands Content Reputation Social Networking 101

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog. Even if you’re a local business. And I fully agree.

Company 142

Company Wiki Case Study Press Release 142

Small Business Mavericks

MAY 11, 2011

If you have a limited marketing budget but you’re ready to start marketing yourself online right now, then this might be a worthwhile free option for you. Ditto if you are a local business person just getting started with your local online marketing. But I recently took a quick survey of About.Me Here’s how an About.Me

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

JANUARY 8, 2012

This is a good market strategy. That is what small businesses need to do with their online marketing campaigns. Online marketing needs to be out there on a regular basis. Every time you turn around, they are showing the same commercial again. Yes, they are annoying to us. It’s sort of like brainwashing.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

MARCH 21, 2011

There are some instant messaging clients, IM clients, now that allow you to send and receive e-mail and manage your social networks. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? It’s been around almost as long as the Internet itself.

Small Business 89

Small Business Instant Messaging Tools Real Estate 89

Small Business Mavericks

NOVEMBER 5, 2012

Constant Contact reports that more than 50% of top brands are using Instagram in their marketing plans. I’ve identified 4 ways you can use Instagram to help promote your small business to your target market or current clientele. But they aren’t the only businesses using Instagram. But what can you do with it?

Instagram 105

Instagram Small Business Flickr Report 105

Small Business Mavericks

JUNE 28, 2013

At least, according to Marketing Pilgrim. LinkedIn has become the social networking haven for business-to-business enterprises. Social networking is not going to go away, and you can’t work every single network there is. Google+ or Twitter? 3 million business pages that is.

LinkedIn 101

LinkedIn Social Networking Social Media Sites 101