Direct Marketing Observations

FEBRUARY 16, 2010

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks? The side that helps us learn, grow, contribute and be a part of the ongoing conversation that is social media.

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

JULY 12, 2011

Social ubiquity , unfortunately doesn’t know what laying low means. With the advent of Google+ and Facebook’s landgrab of all things social, we’re edging towards an age where we all can be found at any time. Every one of these &# actions&# has or will have a social component attached to it.

Microsoft 131

Microsoft Social Networking Google Video 131

Direct Marketing Observations

JULY 15, 2011

That’s not to say that Twitter is not good for conversations any longer, but obviously what Twitter has done for us, for them and for the Google+ ’s and the Facebook’s of the world, is that it has defined a new action that has been woven into the fabric of our social lives. Stay tuned.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

AUGUST 25, 2011

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? Did he get a new job that necessitates that he not participate at all in social? I may never know because the only way I ever communicated with him were through 3rd party platforms and social networks.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

FEBRUARY 18, 2010

3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger. Even more so, check this article about Google and Aardvark. 4) We talk about the need for social media rules, guidelines and policies. He makes some very valid points on how to proceed. Let me know!

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

JULY 19, 2010

Yoono connects you to your social networks and messengers. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

APRIL 4, 2011

Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook. I know, what a ridiculous analogy-but my point being that I’m afraid that we’re stuck right now and it might be awhile before we become “unstuck&#. I’d say that was pretty safe.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. Stay tuned as to how Google starts and continues to weave social elements into our search results. This one is yours.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

SEPTEMBER 20, 2011

A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. My research consists of what? D) Going to Yelp.

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building?

Community building 202

Community building ROI Cost Analytics 202