Convince & Convert

JUNE 15, 2012

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. Less frequently, Google makes structural changes that have even more dramatic impact on search results. Recent examples include search plus your world and the recent inclusion of the knowledge graph.

Google 125

Google Content Construction Social Graph 125

Proactive Report

JANUARY 9, 2012

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. Educates their employees – all employees – about the far-reaching effects a social media comment can have.

Social Graph 58

Social Graph Reputation News Training 58

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s the small things.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Twist Image

JANUARY 17, 2012

It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world.

Picasa 102

Picasa Google Facebook Social Graph 102

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Laurel Papworth

FEBRUARY 19, 2013

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Facebook Advertising as a Free Marketing Tool. How to do Facebook Marketing Research.

Research 107

Research Nielsen Sentiment Facebook 107

Small Business Mavericks

MAY 31, 2011

Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu. Your overall social authority – Your social graph overall is very important. So how can Twitter help you improve your SEO?

SEO 168

SEO Twitter Social Graph Reputation 168

Small Business Mavericks

MAY 10, 2011

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.

Small Business 156

Small Business Twitter Case Study Press Release 156

Twist Image

JUNE 28, 2014

that is the common currency of online marketing these days. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. content marketing.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Twist Image

JULY 16, 2011

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. It's a personal choice. Know why you're doing it.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Razor Social

OCTOBER 23, 2018

Google is getting smarter with its analysis of content so it’s not 100% essential to have direct matching keywords in places like the meta title, meta description or the URL name anymore. You put a lot of work into creating amazing content and you want it to stand out when someone shares it on social media, right?

Content 94

Content How To Social Graph SEO 94

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! I’ve been thinking about this often.

Comments 220

Comments Disqus Social Graph Blogger 220

Twist Image

FEBRUARY 1, 2017

Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Several years ago, I had the opportunity to be one of the first non-Googler to take a ride in one of Google 's self-driving cars on an open/public road. digital marketing.

Advertising 40

Advertising Sentiment Social Graph System 40

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. content marketing.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. PR’s Biggest Challenge in 2011 is to extract social media intelligence from the fire hose of data in the online conversations. But the result will be a new kind of conversation.

Social Graph 99

Social Graph Skills Flickr Data 99

Buffer Social

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. 🤖 It's powered by a google spreadsheet, so you just copy and run (no sign up).

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Identify top pages, view social activity data, and analyze anchor text.

SEO 167

SEO Tools Analysis CPC 167

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Google Alert 6. Social Mention 16.

Tools 98

Tools Social Media Sentiment Price 98

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results. Created by Inigral Inc. , The original SMCEDU Community proposal.

Education 130

Education Class Groups Groups 130

Proactive Report

JANUARY 29, 2013

Is it going to be a Google competitor? It is a search based on your social graph. Graph search focuses on people, photos, places and interests. What exactly is this new search product? No, says Zuckerberg. This is not about web search. It’s about discovering things recommended and liked by your friends.

Brands 85

Brands Social Graph Feed Feedly 85

Convince & Convert

NOVEMBER 1, 2011

Now your Google+, your Foursquare. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. ” Brian: Right.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Proactive Report

DECEMBER 21, 2010

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value. Disclosure: I am a partner and helped to develop this social news hub).

Sites 85

Sites Trends Social Media Social Graph 85

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). The tools of social media always change.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Kikolani

MARCH 23, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Your social graph is your linkerati.

Mashup 113

Mashup Resources SEO Remix 113

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. A social audit.) Social Audit. Risk Assessment.

Mobile 111

Mobile Reputation Social Graph Skills 111

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. Identifying audiences. Data mining. Keyword Research.

Klout 40

Klout Social Graph Influencer Training 40