Google Announces New Generative AI Ad Tools at Marketing Live Event
Social Media Today
MAY 23, 2023
Google's rolling out a range of generative AI tools to help marketers create more resonant, relevant campaigns.
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Google Launches New Approach to Marketing Mix Modeling
Social Media Today
MARCH 7, 2024
Marketing mix modeling is seeing a rise in interest amid broader privacy shifts.
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Google Announces its Marketing Live Conference for 2022
Social Media Today
MARCH 9, 2022
Get the latest on Google's evolving digital ad tools at Google Marketing Live 2022.
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Google Launches New Approach To Marketing Mix Modeling
Social Media Today
MARCH 7, 2024
Marketing mix modeling is seeing a rise in interest amid broader privacy shifts.
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Want to own Google Page One?
Sherrilynne Starkie
MAY 11, 2020
If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following.
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Google Will Live Stream its Upcoming Google Marketing Live Event
Social Media Today
MARCH 13, 2019
Google has announced that for the first time it will live-stream its upcoming Google Marketing Live event, offering a range of new insights and tips.
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Top Five: Google is shuttering G+
Sherrilynne Starkie
OCTOBER 12, 2018
After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. Google supports quality news publishers in digital transformation.
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6 Principles That Drive B2C Content Marketing Success
Social Media Strategies Summit
DECEMBER 14, 2023
According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%
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A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
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32 Signs You Might Be a Social Media Marketing O.G.
Ignite Social Media
FEBRUARY 26, 2024
We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You thought Google Wave was “the answer,” but knew that Google Plus circles were definitely not; 5.
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Google is Launching a New Video Series to Help Businesses Maximize Their Digital Marketing Opportunities
Social Media Today
MAY 21, 2020
Google is launching a new video series to help marketers get a better understanding of key opportunities, and the systems and tools available to them.
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A Marketers Guide to the Key Announcements from Google I/O 2023
Social Media Today
MAY 10, 2023
Google's making its own moves into generative AI, which could have big impacts on Search behaviors.
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How to use Google Analytics for stronger social media reporting
Sprout Social
JULY 25, 2023
Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.
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5 Top Social Media Marketing Trends for 2023
Social Media Strategies Summit
JANUARY 5, 2023
To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.
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Google Expands its Digital Marketing Coaching Program for SMBs
Social Media Today
MAY 26, 2023
The program aims to help diverse businesses maximize their online marketing efforts.
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Google Expands its Digital Marketing Coaching Program for SMBs
Social Media Today
MAY 26, 2023
The program aims to help diverse businesses maximize their online marketing efforts.
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Marketers and Influencers Should Take this Lesson from Google
Social Media Today
JULY 15, 2019
If you’re serious about influencer marketing, pay attention to Google and embrace E-A-T (expertise, authority, and trustworthiness) as your standard.
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Social Media Marketing Goals and How To Achieve Them — Five Tips
Webbiquity SMM
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.
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The Complete Guide to Google+ for B2B Marketing [Infographic]
Webbiquity SMM
AUGUST 12, 2014
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
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Using Google Trends to Identify Social Media Opportunities
Jon Loomer
AUGUST 19, 2020
Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends?
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Top Five: Google Analytics introduces new ‘Audiences’ report
Sherrilynne Starkie
FEBRUARY 15, 2018
Top Five: Google Analytics introduces new 'Audiences' report. Must-know info for marketing communications pros. Google Analytics Introduces New 'Audiences' Report. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.
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The Higher Ed Social Media Tips and Tricks You Can’t Google
Social Media Strategies Summit
FEBRUARY 8, 2023
Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. Your community management must align with your overarching marketing strategy and your university’s priorities. Want more insights to help level up your higher ed social media marketing strategy?
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Google+ for Your Business
yMarketingMatters
JANUARY 27, 2014
, I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google!
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Using Google Ads might be the best decision you make for your business. People use Google to search 3.5 That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. What is Google Ads? How Google Ads work. billion times a day.
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The Six Best Google+ Marketing Tools
Webbiquity SMM
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.
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Top AI Tools That Every Marketer Should Be Using
Social Media Strategies Summit
FEBRUARY 22, 2023
The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.
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Google My Business Listings Are DEAD!
Your Marketing Lady
NOVEMBER 8, 2021
Your Google My Business listing is dead.well, sort of. On November 4th Google made an official announcement that your "Google My Business" listing will now become your "Google Business Profile". Read on to… The post Google My Business Listings Are DEAD! What does this change mean for your business?
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How to Use Google Tag Manager to Manage the Facebook Pixel and Events
Jon Loomer
NOVEMBER 28, 2021
For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In order to take advantage of Google Tag Manager for standard and custom pixel events, you’ll first need to add the base Facebook pixel code. Install the Base Pixel Code.
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How to Track Social Media in Google Analytics (Beginners Start Here!)
Hootsuite
JANUARY 11, 2022
Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.
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Online Marketing is More Affordable than Ever
Writtent Blog
DECEMBER 21, 2023
A lot of us try to succeed in online and content marketing. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas. Before content marketing, in 2007 when the economy was still roaring, we spent about $250k a year to achieve 4 million in sales.
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Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling
Social Media Today
OCTOBER 5, 2021
The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”
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[ANSWERED] How Long Does It Take For My Blog Posts To Rank In Google?
SocMed Sean
JUNE 16, 2018
As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Before my fellow SEO/SEM pros get mad at me, when I talk about ranking in Google, it’s a generic catch-all for ranking for all search engines. The answer I usually give to my clients is they start to rank in 60-90 days.
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60+ Creative Marketing Ideas for Small Business
Writtent Blog
DECEMBER 6, 2023
To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.
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