Social Media Strategery
SEPTEMBER 23, 2013
Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?
Social Media Strategery
JANUARY 20, 2014
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.
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Social Media Strategery
OCTOBER 15, 2012
There are Google+ master classes. You can read multiple books for marketing your business on Pinterest. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. You can buy thousands of Facebook likes.
Social Media Strategery
JUNE 30, 2017
From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. As a result, corporate R&D departments are spending millions to try to develop the next Instagram, Nest, or Echo so they aren’t the next “what not to do” casualty.
Social Media Strategery
JULY 9, 2016
Using Google Images can cost you thousands of dollars. I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Legal would not approve using this screengrab of Tom Cruise from “The Firm.”. A Tweet triggers a $6M lawsuit.
Social Media Strategery
MARCH 3, 2011
Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results. Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions. Pages are great for brands to push out information.
Social Media Strategery
NOVEMBER 20, 2009
Why, when asked if there were ads on Google, did one teenager at the Web 2.0 economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), Do some googling; and not just schools in the U.S. Do some googling; and not just schools in the U.S.
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