Google and Marketing - Social Media Informer

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Implications for business: Get outside of your own bubble.

Analytics

Analytics Google Reader Sentiment Social Media

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Implications for business: Get outside of your own bubble.

Analytics

Analytics Google Reader Social Media Sentiment

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

FEBRUARY 28, 2011

, to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. The Next Web: Google acknowledges Gmail issues as users complain of missing emails. Hubspot: Google Changes Algorithm to Punish Content Farms.

Influencer

Influencer Hubspot Press Release Case Study

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

Google

Google Marketing Apple Analytics

Search Engines Are A Conduit, Not A Source

Dave Fleet

DECEMBER 21, 2011

Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query. Search engines understand this – Google optimizes its page to get you off its site as quickly as possible. Why does this matter, and am I just being pedantic?

Engineering

Engineering Review Sites News

Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging

Dave Fleet

APRIL 4, 2011

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. New York Times: Erasing the Digital Past. Speed-up your blogging.

Reputation

Reputation Facebook Engineering Google

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

FEBRUARY 21, 2011

Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. The Internet in dictatorships. Social rising in search. Augmented reality and social collide. QR ideas for business.

SEO

SEO Mobile Foursquare Journal

Compete Responds To Criticism

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete

Compete Quantcast Sample Samples

Is “Social Media” Hurting Social Media?

Dave Fleet

SEPTEMBER 2, 2010

Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Is the term “social media&# hurting strategic communicators in the digital space? Back to “online networking.&#

Social Media

Social Media Activities YouTube Conversation

Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

JUNE 9, 2010

Eqentia has been seed funded by Extreme Venture Partners , who also funded Bump Top , which was recently acquired by Google. William says that he had the funding to carry on with the development of the product and to explore its marketing potential. Have you tried Eqentia ? What are your thoughts about it?

Folksonomy

Folksonomy Social Media Tools Startup

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.

Sysomos

Sysomos ROI Social Media Privacy

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. On Google, mobile search surpassed desktop search for the first time.

Mobile

Mobile Trends Loyalty Compete

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

MAY 16, 2011

Market intelligence and insights. Still, even though these results affected my likelihood to purchase, if I were to purchase the pen (which I may), a search engine would likely get the credit — even though search has done nothing to influence my actions up to this point — as I would use Google to find the company’s website.

Analysis

Analysis Social Media Tweetdeck Report

Digital is facing a Trust Crisis

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy

Privacy Compete Eventful Report

Social Media Informer

Dave Fleet

A Digital Lens on the U.S. Election

A Digital Lens on the U.S. Election

Trending Sources

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Search Engines Are A Conduit, Not A Source

Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Compete Responds To Criticism

Is “Social Media” Hurting Social Media?

Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Sysomos Audience Moves Towards Measuring Social Media ROI

Reflections on the changing digital agency environment

Don’t Be Fooled By Last-Click Analysis Of Social Media

Digital is facing a Trust Crisis

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