Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? But CNN did get two embedded video listings on the page, beating out YouTube: Finally, for the query “mosque near ground zero ABC” NPR and AP got the Google News listings, not ABC.

News 113

News List Google Embedding 113

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

News 100

News Google Syndication Press Release 100

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. Initially Google is supporting data on reviews and people. You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. But now is a good time to begin experimenting with it.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! – If You de-Index Will They Still Come?

News 101

News Google Hitwise Press Release 101

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

DECEMBER 18, 2012

News Organizations on Google+: Which Pages Get the Most Engagement? These roundups may be overdone, but I enjoy putting them together because it is interesting to look back and see what made an impression. Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. 5 Ways that Social Media Impacts SEO.

Press Release 119

Press Release SEO Digg Sports 119

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. You just Google it, right? came over from Google.

News 121

News Press Release Survey SEO 121

Adam Sherk

MAY 15, 2012

Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soon as they started to emerge. And Google+. And what the heck is Google+? Or stand over the fax machine feeding through one press release at at time. We get a lot of releases.

Press Release 269

Press Release Vocus Video Embedding 269

Adam Sherk

OCTOBER 18, 2011

Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Check what news stories and press releases currently come up for your top candidates in Google News and Yahoo News. Avoid over-use of “ marketing speak.”

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 1, 2009

I personally found that Google Trends tends to be a little more sensationalistic than the others. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Here are some free resources for identifying hot topics and search trends.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

SEPTEMBER 13, 2010

Yahoo and Google were among the most frequently mentioned websites for online news, indicating that users see them as sources for news (be it original reporting or aggregation) and not just search vehicles. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

MARCH 8, 2012

The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social. For example Google Search Plus Your World is a large push towards greater personalization through social connections and social activity.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

APRIL 5, 2010

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook. Enjoy it while you can. Also, the Boston Globe printed an article today about Sox declining radio viewership.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

FEBRUARY 23, 2010

i think aol is sending a pretty clear message that their new ceo is saying that google still wants tons and tons of content for the foreseeable future. too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

MAY 14, 2013

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

APRIL 17, 2014

Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Rival IQ is becoming popular for competitive analysis in social and other marketing channels. The Social Shares by Sitemap tool lets you submit a Google News sitemap to get the tally for every article in it.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

MARCH 24, 2011

Press Releases Do Get Shared on Google News. The Most Overused Buzzwords and Marketing Speak in Press Releases. But the data is certainly encouraging and it is good to see evidence that social media press releases are performing well. Related posts: Where Do You Want Your Social Media Press Releases to Live?

Press Release 191

Press Release News Social Media Research 191

Adam Sherk

APRIL 8, 2010

It is another to mass-aggregate content from a specific publication and then package it on a hub page, even customizing the URL and title tag for SEO: For what it is worth, Google does not seem to be assigning much value to the page. Thanks for the write up.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

DECEMBER 2, 2009

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JANUARY 11, 2010

So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Study 147

Study News Press Release Report 147

Adam Sherk

MAY 12, 2010

Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

FEBRUARY 22, 2011

For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. Press Releases Do Get Shared on Google News. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later.

Press Release 237

Press Release Aggregator Sample Samples 237

Adam Sherk

NOVEMBER 23, 2010

Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc. So rel=canonical has been a welcome tactic and it works relatively well at least for Google (c’mon Bing, you can do it!). source=rss, ?xid=newsletter, xid=newsletter, ?nav=home). and they typically don’t want to give that up.

URL 114

URL Syndication Newsletter RSS 114

Adam Sherk

JULY 12, 2011

And few would argue against the importance of PR and marketing in launching and growing any new business regardless of how formalized those efforts are. Related posts: Does Google Want Brands in Your Social Circle? Rand Fishkin covered this well on SEOmoz earlier this year.

Startup 146

Startup Film Team Meeting 146

Adam Sherk

FEBRUARY 19, 2010

In a recent Google Webmaster Central video Google’s Matt Cutts talked about blog tags and SEO: “There are certainly some blogs, including some really popular blogs, who have an entire paragraph full of tags. Related posts: Google News Wants Title Tags to Match Headlines? Does Google News Sitemaps New Format Help Publishers?

Sites 112

Sites News Press Release SEO 112

Adam Sherk

AUGUST 31, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! There’s some background information on the Yahoo Developer Network: SearchMonkey.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

OCTOBER 27, 2009

The Most Popular News Sites on YouTube Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Content 112

Content Press Release Digg Survey 112

Adam Sherk

AUGUST 16, 2010

Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.

RFI 156

RFI Guidelines Facebook Press Release 156