Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Is your web site optimized for mobile?

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Analytics Google Tools Case Study 161

Small Business Mavericks

JUNE 24, 2013

Fortunately, Google and Bing have been making great strides to make this easier for a lot of business channels. Just recently, Google announced the introduction of a new visual local search tool online marketers are calling the “ Local Carousel.” You can see a full list here. Bowling alleys. Golf courses.

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Google Hotels Sports Small Business 101

Small Business Mavericks

JANUARY 16, 2014

Google has developed a WordPress plugin for publishers that does two things: Allows you to add AdSense ads easily to your WordPress blogs and websites. Speculation aside, I think what Google is doing here is 1) giving a stamp of approval to WordPress sites and 2) laying the groundwork for being of more value to publishers.

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WordPress Publishing Google Adsense 101

Small Business Mavericks

AUGUST 30, 2013

Google killed it. I’m talking about Google’s own Google AdWords Keyword Research Tool. If you Google this tool, you’ll see that it’s No. 1 in the organic search listings for its name. The Google AdWords External Keyword Research Tool only gave you data for laptops and desktops.

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Research Google Adwords Tools 107

Small Business Mavericks

JANUARY 7, 2013

Buried near the bottom of this so-so article I discovered this brilliant sentence: I also noticed that Google is now featuring its Google+ pages for many companies in search results at the top of its organic listings. Why shouldn’t Google reward Google+ page owners with top rankings? Dont’t fight it.

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Google SEO Engineering Brands 98

Small Business Mavericks

NOVEMBER 15, 2013

Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. If you write a book and it ends up on Google Books, which is likely, then whatever pages are scanned as a result will be searchable and will likely end up in search results for the right phrases. Don’t bet on it.

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Google Fair Use Engineering Small Business 101

Small Business Mavericks

JULY 12, 2013

According to Conductor.com, Google+ does exactly that. Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. Google+ is more than just a social networking tool. Their chances of finding you are greater if you have a Google+ account.

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Google Brands Reputation Small Business 98

Small Business Mavericks

JULY 2, 2013

You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. However, Google does have other tools you can use for local keyword research. The one I like is Google Trends. So how do you conduct keyword research for your local search terms through Google Trends?

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Research Trends Google Small Business 114

Small Business Mavericks

DECEMBER 10, 2012

The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. And one of the biggest culprits of this duplicate content issue is that webmasters set their WordPress or other CMS settings to allow Google to crawl and index tag and category pages.

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Google WordPress Small Business Issues 107

Small Business Mavericks

OCTOBER 2, 2011

It’s been a couple of weeks now since Google+ went public. In its initial life stage you had to have an invitation from a current Google+ user, then you were put on a waiting list. Now, there is no waiting list and the invitations have gone by the wayside. We could be entering the Facebook-Twitter-Google+ world.

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Google LinkedIn Social Media List 93

Small Business Mavericks

MAY 5, 2011

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.

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Small Business Google Case Study Press Release 170

Small Business Mavericks

FEBRUARY 9, 2015

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. Here are my reasons: Google is using it as a ranking factor whether you like it or not. Mobile-Friendly Sites Matter.

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Wireless Google Mobile Compete 70

Small Business Mavericks

JUNE 2, 2012

Google is always making new changes to improve its way of operating, and I don’t just mean to its search product. Webmaster Tools-Google Analytics integration – This one is hardly new. Google has been working on it for about a year now, but they’ve recently completed the changeover. What do you think?

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Google Analytics Review Tools 93

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

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Google Content Case Study Press Release 150

Small Business Mavericks

AUGUST 12, 2011

A few days ago I made some comparisons between Google+ and Facebook. Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. But lately I’ve heard some comparisons between Google+ and Twitter. It got me to thinking.

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Google Twitter Comparison MySpace 98

Small Business Mavericks

JANUARY 2, 2013

Interestingly, he’s got some predictions for Google+, Google search criteria, and co-citations. How Google+, AuthorRank, and Co-Citations Move Your Branding Forward. Google+ has not become an essential element of SEO – yet. But I do believe that using Google+ long term could improve your search rankings.

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Google Brands Tools SEO 101

Small Business Mavericks

JULY 1, 2013

In case you haven’t heard, Google killed Google Reader. What that means is, if you had subscribers to your blog who were using Google Reader, then they either have to find another RSS news aggregrator in order to subscribe to your blog or you just lost a subscriber. It is no more. Effective today.

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Google Reader Google RSS Aggregator 98

Small Business Mavericks

MARCH 26, 2015

Recently, Google’s official blog said, “ It’s time to put America’s small businesses on the map.” Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. I don’t think Google is being altruistic here.

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Google Small Business Engineering Reputation 70

Small Business Mavericks

JANUARY 8, 2013

Here’s the short list: Make sure your site’s architecture is sound. Share to LinkedIn, Google+, Facebook, and Twitter. Next, build a Facebook and a Google+ page for your brand. As you blog, share your blog posts once daily to your Facebook and Google+ pages. To get indexed, they need to get crawled.

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Sites Google Engineering How To 98

Small Business Mavericks

MARCH 1, 2012

Google made 40 changes to it’s search functions during February. A record for Google apparently, even if many of the changes are very subtle ones. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging. So what changes have Google made to local search?

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Google Small Business Compete YouTube 98

Small Business Mavericks

APRIL 20, 2012

According to Navneet Kaushal on SearchNewz: Google pays huge importance to snippets in search results. Rich snippets can influence local search listings this fact has been highlighted upon by Google many times. Does Google really pay any attention to rich snippets? Google recommends Microdata. What are snippets?

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Influencer Google Mobile Review 98

Small Business Mavericks

OCTOBER 1, 2014

It is a nice idea, to think that Google has lists of things to do to make SEO a breeze. All you have to do is find the list of ranking factors and check it off, right? Gianluca Fiorelli just started a debate on Moz with his views on The Myth of Google’s 200 Ranking Factors. He does have some good points though.

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SEO Small Business Engineering Newsletter 102

Small Business Mavericks

OCTOBER 16, 2013

Google has a market research tool that few people know about. You don’t need a Google account to use the tool. You simply go to the website, choose a country that you’re from and enter your list of keywords. You simply go to the website, choose a country that you’re from and enter your list of keywords.

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Research Tools Marketing Adwords 101

Small Business Mavericks

JULY 23, 2011

How does Google Maps rank your business for searches conducted? But your Google Maps listing will be ranked based on a user’s search query and your location from their search location. But your Google Maps listing will be ranked based on a user’s search query and your location from their search location.

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Automotive Small Business Hotels Apple 161

Small Business Mavericks

MARCH 13, 2014

listing for a restaurant with Google’s and favored Yahoo!’s. There are a couple of things that Google does better, but overall, Yahoo!’s ’s listing is more intriguing. local listing features over 100 reviews of the business versus Google’s 22. I think I agree with her analysis.

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Yahoo Review Analysis Engineering 101

Small Business Mavericks

JUNE 7, 2012

If you like Google’s Webmaster Tools, then you’ll likely find Bing’s new Webmaster Tools helpful. Some of these look like they’re mirrored or modeled after Google’s tools. URL Removal Tool – Don’t want a particular page listed in the Bing SERPs? And they probably are. Have it removed.

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Tools URL SEO Research 161

Small Business Mavericks

DECEMBER 18, 2013

PPC Hero has a post about alternative ad networks to Google AdWords. The top two on the list are Bing and Facebook. I wouldn’t recommend giving up on Google AdWords, of course. However, you’ll get more traffic from Google if you write good ads and have a high quality landing page. Surprised?

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Small Business Adwords Advertising Google 101

Small Business Mavericks

FEBRUARY 25, 2014

Even Google stears clear of saying that spelling and grammatical errors could cause a fall in rankings, though I suspect that it’s been true for a long time. The main concern for Google has always been quality. Google’s emphasis is on returning high quality content for its end user – the searcher.

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Content Small Business Engineering SEO 98

Small Business Mavericks

FEBRUARY 3, 2014

Every time Google updates its algorithms, the Internet changes. Get subscribers for your newsletter - By capturing subscribers for your newsletter you create a warm contact list that you can market to any time. Branding authority blogging Google Authorship Social Media Video Marketing' What changed? If you do it right.

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Brands Newsletter Google Video 107

Small Business Mavericks

OCTOBER 21, 2015

Since August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. A 3-pack in Google search results will always be based on the proximity between a searcher’s location and the location of the businesses that appear there. Finally, familiar with Schema markup.

Directory 70

Directory Engineering Journal Review 70

Small Business Mavericks

FEBRUARY 28, 2013

Hopefully, you’ve organized your Facebook friends into lists and one of those lists is your local friends. Google+ Hangouts – Google+ Hangouts are video meetups online. Google+ Hangouts – Google+ Hangouts are video meetups online. They’re like Skype on Google.

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Foursquare Social Networking Google Hosting 87

Small Business Mavericks

APRIL 13, 2011

It’s a search engine for veterinarians powered by Google. By listing your veterinary practice in a profession-specific search engine like MyVeterinarian.com, you increase your chances of getting found by local people in need of your services. I always recommend listing a business in a professional directory or search engine.

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Small Business Engineering Case Study Press Release 161

Small Business Mavericks

JUNE 30, 2014

The problem on your site is that Google looks for “thin” content and penalizes it because it isn’t all that valuable. Google Webmaster Tools will send you a notification, but it’s better to avoid the problem in the first place. Basically, thin content is filler. It doesn’t really fill a purpose.

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Engineering Notification Google Sites 87

Small Business Mavericks

AUGUST 15, 2014

There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. Pizza restaurants in Boise that have a verified presence on Google’s own social network, Google Plus (G+), will benefit from having their menus, reviews, and photographs shown on the SERP.

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Engineering SEO Journal System 93

Small Business Mavericks

JUNE 27, 2013

Use rel=”author” – Google Authorship markup is a great way to prove your authority in your niche. Set up a Google+ account and link to your website and blog. Claim all your business listings in Bing Local, Google Places, and wherever else you appear online. ” It says “careless.”

Small Business 101

Small Business Engineering Google Feed 101

Small Business Mavericks

JANUARY 17, 2014

You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website. Online Listing Websites – These include Google Places, Bing Local, and YellowPages.com.

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Blogosphere Small Business Review Sites 115

Small Business Mavericks

NOVEMBER 16, 2015

MailChimp – Manage your mailing list better with MailChimp. You can send electronic newsletters, periodical e-mail blasts, and manage your entire opt-in list. Google Analytics – Google Analytics is free and allows you to track key metrics on your website. This service is free up to 2,000 subscribers.

Small Business 70

Small Business Yammer Tools HootSuite 70