Trending Sources

Google Helpouts- Small Biz Boon?

Janet Fouts

We are big fans of the Google Hangout around here. Now Google’s introduced a new program called “Helpouts” The idea is to do a hangout with someone else to help them solve a problem or learn a skill. Examples on the Google website include learning to play guitar, navigate a software application, or cook, but the opportunities are endless. All good. Think Wave.

How To Set Up a Google+ Page

Idaconcpts

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers. The very first step is to create a Google+ Profile. Create our Google+ profile at  [link].

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

Cigna, a Global Health Insurance company. As you can see, they’re not some small website that has managed to take over Google. The Google Paranoia Train Keeps Running. know I shouldn’t be surprised at Google’s preference over big brands and how it’s getting out of control but it still amazes me they go after the smaller guys with such focus.

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Competition drives the price up.

How to Get More Google+ Reviews for Your Business

Navolutions

Every time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Why get more Google+ reviews, specifically? One simple way to get more reviews on Google+.

Social Media is Dead, Long Live Big Data

Laurel Papworth

your health/car etc insurance goes up or down. “Because, you see, customers who drink lots of milk and eat lots of red meat are very, very good car insurance risks versus those who eat lots of pasta and rice, fill up their petrol at night, and drink spirits. Every time you tagged a photo with your name, or the football team or your dinner, Google took notice. Awesome.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) years.

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Blog Topics: How to optimize content for topics versus keywords

Razor Social

Google understands context better… You don’t always have to exact matches of keywords for Google to index your content as it understand context better. Google gets smarter all the time, and it now understands that, when you talk about one topic, there can be lots of relevant words and phrases. blog post) to help Google index your content. Google Trends.

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New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results. Granted these are Google search results, but without the.COM,NET, and.ORG websites in the results.

How Social Media Can Improve Your Business SEO

Engaging Brand

Believe it or not, search engines like Google are changing faster than ever to implement data from social media for their search results. The more people interact with your business''s social pages and share your content and engage with you, the more significant Google will find your activity. Google ranks activity such as likes, shares, and comments as significant to SEO.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

He calls the trend the “App Internet” and believes it will usher in a new breed of corporate winners and losers in every category: “As the Web becomes the AM radio of digital, the mobile App Internet will rise. “It doesn’t matter what you sell—insurance, pills, cars, energy, bonds—you’ll be reaching many of your customers through these ecosystems in the future.”. By being a Youtility. 

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Video: The Internet of You!

Sherrilynne Starkie

Related posts: Betty White flogs insurance via YouTube. Headline YouTube Facebook Google Social Media Social network Twitter Finally, a video that reveals the power of social media and why it’s changing us all! Measuring influence online. What the hell is social media? PLEASE LIKE  MY FACEBOOK PAGE. Related articles.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed Attending the session  “A Dr, Patient & Insurer Walk into a Social Network“  at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. If social media and blogs in the U.S

Google Went “Code Red” to Save Google Buzz

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Google Went “Code Red&# to Save Google Buzz by Pam Dyer on February 18, 2010 Share Here’s the story of how panicking just enough may have saved Google’s answer to Facebook and Twitter. Last week, Google launched an add-on to Gmail called Google Buzz. This made Google Buzz a danger zone for reporters, cheating spouses, mental health professionals, and anyone else who didn’t want to tell the world who they e-mailed or chatted with most. It wasn’t easy.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Photo editing within the Google+ app itself just got a lot easier. Here’s what they mean for you.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Photo editing within the Google+ app itself just got a lot easier. Here’s what they mean for you.

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

Infographic] Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] Social Media Ad Spending Will Hit $3.3 pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? Host videos on your Facebook page.

9 Ways to be more visible in social media

Janet Fouts

Even if you have to Google it and look it up. If I need an insurance agent and I like your posts about Shelby Cobras I’ll let you know. So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? You’re not alone. It used to be that a tweet would be noticed by your friends and shared fairly quickly. Be useful.

What I Have Learned from Selling on eBay Since 2010

Idaconcpts

Instead research the price of your goods on Google and Amazon. 5.Always Ship with Tracking and with Insurance, when applicable. Even USPS offers that option. 2) Insure goods. As for insuring goods, I would recommend to set yourself a limit that you’re comfortable with. If the item is over $29.99 I always insure. started using eBay out of necessity. Win-win.

How To Hire A Marketing Agency

Twist Image

once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. My only thought was, "why look at who sells insurance best online, when you can study Amazon - a company that is proven to be one of the best players in selling online. There's nothing that a Google search box can't tell you about an agency - from their work to awards to community recognition and beyond. google. The process of hiring a Marketing agency feels old. and somewhat broken. Don't box out of your weight class. It's safe.

Is It All About The Money?

Small Business Mavericks

If you look at the top 20 keywords that Google makes money on with its AdWords service, you’ll find that 4 out of the top 5 are all about money. Here are the top 5 keywords on which Google is earning its gold: Insurance. That’s why you’ll see education and training in Google’s top 20 income earners. And that’s why I think it’s Google’s top earning keyword category. When money talks, people Google. Life and medical insurance sell, and everyone needs them. Loans. Mortgage. Attorney. Credit. Money.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

Ask them if they are familiar with StumbleUpon, Digg, Quora, and Google+. This is a guest post by Amanda DiSilvestro. Many current CEOs and business owners often have more to worry about than the 50 ways social media can drive traffic to a website or the 100 ways to help improve a website’s page ranking. However, CEOs and business owners do have to worry about hiring new employees.

SquareSpace vs Wix (and Everyone Else): When Paid Links Work

Viper Chill

Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. The consequences for a linkselling site start with losing trust in Google’s search results, as well as reduction of the site’s visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google’s search results.

Use Google Analytics to Track Inbound Links from Social Media Profiles

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness?

Stand Out With Breakthrough Ideas

Twist Image

She also believes that this is the one (and potentially only) thing that will give us all the ultimate career insurance. google. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing dorieclark evolution facebook flipthefunnel forbes google harvardbusinessreview itunes reinventingyou standout Episode #459 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I can be old and cynical when it comes to building a personal brand. Enjoy the conversation.  . audio. blogging. brand. david usher.

Four Things Customers Want When Making a Purchase Decision

Spin Sucks

Let’s say Car Company A does a nice search engine  marketing program where they have some fancy Google ads that drive people to their website, when searching specific keywords. Car Company B has the same search engine marketing program, but they use the Google ads to figure out where you are in the buying process. But how many of us actually practice it? It had only 31 tools.

White House Creates Crowdsourcing Site

Spin Sucks

You share your petition on Facebook, Twitter, Google+, LinkedIn, your blog, etc., And now “we the people&# have something else. This week, on Inside PR , Joe Thornley , Martin Waxman , and I talk about We the People , a new crowdsourcing site from the U.S. government. Yes, you read that correctly. A new crowdsourcing site from the U.S. government. and get other people to sign it. 

20 Top Twitter Monitoring and Analytics Tools

Pamorama

Twitter Analyzer : This is an interesting tool — if you love using Google Analytics then this will impress you. Infographic] Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] Social Media Ad Spending Will Hit $3.3 How is your brand perceived? What are people saying about you and your products? Wide reach. Direct feedback. Tweeps : What do they tweet about?

5 Common Actions Competitors Take

Geoff Livingston

There are instances when a company like Netflix or Google rises up and wrestles the market away, usually through some sort of technological innovation. Google recently purchased Motorola Mobility to acquire its patents in an effort to strengthen its case against Apple, who is suing the search giant for copying the iPhone iOS with Android. Customers are less willing to trust them.

How to Generate Around-the-Clock Content for Your Social Media

SocialFish

An auto insurance quote takes 15 minutes. Before more than a few minutes, he’ll start hitting up forums and searching all over Google looking for an answer. Guest post by Dean Olsen. —————-. The internet never sleeps. But what happens if someone interacts with it in the middle of the night? Delivering a pizza takes about 45 minutes. photo credit ).

Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Bing and Google. Imagine, this time, that you’re Allstate, and a user searches for car insurance quotes. If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.

The Time Has Come For The Marketing Hacker

Twist Image

The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better insuring that you didn't make a mistake in the measurement, and that the plank of wood is going to fit rather than discovering that you have to start all over again. love Google 's advertising platform because it is the right thing for the right thing. If no one clicks on the ad, not only does the advertiser not pay, but the ad has a likelihood of being removed (Google wants ads that work - for both their advertisers and their users). google.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Less necessary today with the inbuilt object recognition algorithm (google for example can tell the photo is of the Eiffel Tower BEFORE you tag it). Search: Google SEO Analytics - drops keywords, adds #hashtags. Google have announced that all their searches are now encrypted. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Follow List.

How Women Use Social Media [Infographic] | pamorama

Pamorama

Infographic] Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] Social Media Ad Spending Will Hit $3.3 pamorama marketing, life, social media Home About Bookshelf Links Contact How Women Use Social Media [Infographic] by Pam Dyer on July 12, 2010 Share Social media sites are having a powerful effect on our lives. Fashion/beauty/shopping comes in fifth. Corey J.

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Why: “You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate,” explains Dorie Clark  as she speaks with Jay Baer about how you can “get people to understand why they should hire you and not somebody else who invariably is going to be cheaper” through thought leadership. 5.  Twitter Facebook Google+ LinkedIn Monday Roundup: Building Thought Leadership. But who exactly are “thought leaders” and why is this so important? Have a look-see. 1.  ” 4. 

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads

Twist Image

We sell valves, insurance policies, accounting services and the like. Google , Facebook, YouTube, Twitter and the like are no longer encouraging brands to figure out a way to create a depth of meaning and connection with their consumers. google. How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don''t work for brands like that. Not the kind of stuff that evokes deep emotions like laughter and tears. brand.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Reply Jamie Gorman May 5, 2010 at 6:02 pm Tamar, I had a friend show me a FB page he is designing for an insurance agency where he put a promotional picture (save money on your insurance) where the profile picture would normally be. For example, let’s say you’re an insurance agency or a bank. After all, Facebook could eat the web. Want one? Go here. know I would.)