Small Business Mavericks

AUGUST 8, 2014

Google has announced that they are interested in making the internet a safer place so they are going to start using HTTPS as a ranking signal. Whenever Google says they will be doing something like this, you know that your SEO will be affected eventually. People Like Secure Sites. That’s just human nature.

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SEO Google Engineering Analysis 87

Small Business Mavericks

JUNE 24, 2013

Fortunately, Google and Bing have been making great strides to make this easier for a lot of business channels. Just recently, Google announced the introduction of a new visual local search tool online marketers are calling the “ Local Carousel.” This is where the carousel information is pulled from. Bowling alleys.

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Google Hotels Sports Small Business 101

Small Business Mavericks

DECEMBER 28, 2012

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. It’s called Piwik. Features include: Full ownership of your data.

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Analytics Google Open Source Forums 121

Small Business Mavericks

JUNE 1, 2011

Google is always on the prowl for the next big idea. Ever since social media has taken off and become the new “in thing,&# Google has been trying to figure out how it can get in on the game as well. The Google +1 button just might be the ticket. I just hope Google doesn’t flub this up. Or maybe not.

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Google StumbleUpon Discount SEO 161

Small Business Mavericks

NOVEMBER 27, 2015

Google recently announced on its Webmaster Central Blog that they updated their rater guidelines, and it would be helpful to marketers to read those guidelines to get a better understanding of how their search algorithms work. And more people are using their smartphones to search for information online than not.

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Google Guidelines Marketing Mobile 70

Small Business Mavericks

FEBRUARY 27, 2013

Google+ is borrowing a page from Facebook. Either way, social sharing through Google+ just got a lot better. They can sign in using Google+ instead. Anyone with a Google+ account, which is just about everyone these days, can sign in to any site that has installed the button. I knew it would come to this eventually.

Google 102

Google Privacy Engineering Issues 102

Small Business Mavericks

DECEMBER 4, 2013

Google Trends has announced some new innovations in its research tool. If a searcher misspells an artist’s name, for instance, the old Google Trends wouldn’t include those searches in its data. The new Google Trends will. search engines content marketing google trends keyword research'

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Comparison Trends Google Research 101

Small Business Mavericks

MARCH 27, 2012

For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from Google’s local search results. Google’s instructions for businesses when filling in their details included the following: Don’t receive customers at your location?

List 170

List Google Data Issues 170

Small Business Mavericks

MARCH 21, 2014

If you haven’t heard of Google’s Webmaster Academy, don’t worry. Google Webmaster Central, however, recently announced that new content has been added to the educational program for webmasters. Learning how Google sees and understands your site. Communicating with Google about your site.

Google 98

Google Content Module Guidelines 98

Small Business Mavericks

MARCH 25, 2012

Google have added two new features to their Analytics tool. These are two areas that we know Google are keen to include in their search algorithms. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time. Google Analytics is by no means a comprehensive analytics tool.

Analytics 161

Analytics Sites Google Influencer 161

Small Business Mavericks

MAY 28, 2011

And that somebody is, of all entities, Google. Last year, Google owned 13.3% But don’t take from this that Google is taking Yahoo!s Google’s target market are PPC advertisers who are now trying online display advertising. It seemed that nobody really wanted to. of the display ad market online.

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Google Yahoo Compete Advertising 156

Small Business Mavericks

JULY 29, 2013

Quality scores are very important for Google AdWords users. Google reports quality scores on a 1-10 numeric scale. Recently, Google announced they’re changing how they report AdWords quality scores. Is the information laid out logically? Your ad position is determined by your quality score. Ad Relevance.

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Adwords Report Google Small Business 111

Small Business Mavericks

DECEMBER 10, 2012

The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. And one of the biggest culprits of this duplicate content issue is that webmasters set their WordPress or other CMS settings to allow Google to crawl and index tag and category pages.

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Google WordPress Small Business Issues 107

Small Business Mavericks

MARCH 19, 2013

Google likes to help new webmasters. These few suggestions Google offers won’t guarantee your website a page 1 ranking, but they do give you the basic run down on what Google is looking for from websites. It’s pretty simple, really. Small Business Mavericks has been saying the same thing for several years.

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Google Domain Name How To Guidelines 96

Small Business Mavericks

MARCH 28, 2014

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. You can also use this information to improve your landing page optimization for organic search. PPC for Small Business google analytics keyword positioning keywords PPC PPC keywords' This can be easily done.

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Analytics Google Adwords Metrics 98

Small Business Mavericks

FEBRUARY 5, 2013

If someone conducts a search on Google+, will they find your website or your Google+ page? If not, then you might want to implement a new directive called Google+ Direct Connect. Make sure you’re logged into your Google+ account and search for Pepsi. What is this? In other words, it isn’t perfect.

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Google Trends Publishing Brands 93

Small Business Mavericks

MARCH 26, 2015

Recently, Google’s official blog said, “ It’s time to put America’s small businesses on the map.” I want to start a discussion on WHY Google is so willing to spend all this time and effort getting your business on their map. I don’t think Google is being altruistic here.

Google 70

Google Small Business Engineering Reputation 70

Small Business Mavericks

MARCH 1, 2012

Google made 40 changes to it’s search functions during February. A record for Google apparently, even if many of the changes are very subtle ones. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging. So what changes have Google made to local search?

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Google Small Business Compete YouTube 98

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. It’s obviously too soon to tell, but Google has made great strides to dominate the online world.

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Google MySpace Privacy Forums 107

Small Business Mavericks

APRIL 20, 2012

According to Navneet Kaushal on SearchNewz: Google pays huge importance to snippets in search results. Rich snippets can influence local search listings this fact has been highlighted upon by Google many times. Does Google really pay any attention to rich snippets? Google recommends Microdata. What are snippets?

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Influencer Google Mobile Review 98

Small Business Mavericks

APRIL 26, 2012

If you thought Google’s drive to remove spammy sites from search results had slowed, think again. Matt Cutts has published an article on the Google Webmaster Central blog alerting everyone to new update that’s about to be released.

Google 101

Google Engineering Small Business SEO 101

Small Business Mavericks

JUNE 10, 2015

Neil Patel wrote a great blog post at Search Engine Journal about why some websites rank well in Google even though their pages aren’t optimized. Google has enough information to compare other results on pages 8, 9, 10, and 11, and if your CTR is well above other comparable sites, you’ll move up.

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Google Content Journal SEO 70

Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. That’s a bold claim.

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Google Press Release Case Study Small Business 79

Small Business Mavericks

DECEMBER 26, 2014

Your landing page, according to Google , affects quality score, ad rank, and advertising costs. So what does Google look for in a landing page, and how does it actually play out with the real people who visit your site? Here’s what Google says it looks for: providing relevant, useful, and original content.

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Sites Cost Mobile Google 146

Small Business Mavericks

AUGUST 22, 2013

Google announced in May 2012 a new direction in search. When you search certain topics through Google you’ll see a call-out box (either on the right side of the SERPs or a smaller version in the middle of the search results somewhere). When the Knowledge Graph will become Google’s primary product is unknown.

Wikipedia 101

Wikipedia Engineering SEO Analysis 101

Small Business Mavericks

JULY 24, 2012

But recent changes at Google have weighed in favor of the innocent victim. Matt Cutts explains negative SEO briefly in a recent Google+ post : If you received a message yesterday about unnatural links to your site, don’t panic. Give as much information as you can to Google.

SEO 156

SEO Issues Engineering Google 156

Small Business Mavericks

OCTOBER 18, 2013

Just about every time Google updates its algorithms you’ll see an onslaught of SEOs and online marketers predicting what they think the change means long term. It’s not a new coding language or way of displaying information on a website. Google Authorship. I think Google Authorship is simply going to improve.

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Engineering SEO Small Business Reputation 101

Small Business Mavericks

MAY 20, 2011

You can buy a program that monitors each search engine’s link count (which won’t be 100% accurate – especially for Bing and Google). Of course, the free ones are no better at accurately counting the inbound links from Google and Bing than the paid ones are. They prefer to keep that information secret.

Yahoo 164

Yahoo Engineering Buy Sites 164

Small Business Mavericks

JULY 10, 2014

Have you heard of the lawsuit a restaurant owner filed against Google because of a probable hacking? How Google Map Hackers Can Destroy a Business at Will is a recent article on Wired.com by Kevin Poulsen and it made me think about how easy it is to lose business out of ignorance or indifference to our online presence.

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List Consultant Google Issues 119

Small Business Mavericks

JUNE 7, 2012

If you like Google’s Webmaster Tools, then you’ll likely find Bing’s new Webmaster Tools helpful. Some of these look like they’re mirrored or modeled after Google’s tools. You can find link information about any domain on the internet whether you own it or not. And they probably are. Looks helpful.

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Tools URL SEO Research 161

Small Business Mavericks

MAY 12, 2014

Google Think Insights just released the results of a study called “ Understanding Consumers’ Local Search Behavior ” or, how advertisers can extend their relevance with search. There’s a lot that you can do with this information. make it a habit to check every so often that all links and information are current.

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Study Google Advertising Report 87

Small Business Mavericks

AUGUST 9, 2013

As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Social Media google hashtags Instagram Twitter' How do you use hashtags?

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Hashtag Journal Engineering Instagram 101

Small Business Mavericks

SEPTEMBER 26, 2013

The Internet is abuzz since Google quit providing keyword data to site owners three days ago. One SEO even called Google out on anti-competitive practices. Is this information perfect? You can use this information to plan your keyword SEO campaigns and to judge the value of your keywords for searchers. Is it usable?

SEO 101

SEO Small Business Consultant Analytics 101

Small Business Mavericks

JULY 10, 2012

The Panda and Penguin updates that Google introduced over the last year-and-a-half have shaken up the Web a bit. If you have just a few words of content on a web page, then Google won’t necessarily index that web page – or they could bury it down in the search rankings somewhere.

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Content Small Business Retail Sites 161

Small Business Mavericks

FEBRUARY 25, 2014

Even Google stears clear of saying that spelling and grammatical errors could cause a fall in rankings, though I suspect that it’s been true for a long time. The main concern for Google has always been quality. Google’s emphasis is on returning high quality content for its end user – the searcher.

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Content Small Business Engineering SEO 98

Small Business Mavericks

MAY 29, 2014

There’s been a lot of talk swirling around the latest update of Google’s Panda algorithm. But some pretty big names have taken a hit, according to the Motley Fool’s look at How One Google Algorithm Update Can Kill A Business. Google is just seeking to validate what’s already there.

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Google Engineering Sites Research 87

Small Business Mavericks

OCTOBER 16, 2013

Google has a market research tool that few people know about. You don’t need a Google account to use the tool. There is also a column for Competition, making it similar to the old Google External Keyword Research tool that was retired earlier this year. It’s called Global Market Finder.

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Research Tools Marketing Adwords 101