Jeff Esposito

AUGUST 8, 2011

Dear Google, You started off so very nice with Google Plus. It was clean, had a lot of white space and then I could share what I wanted with who I wanted and see information from who I wanted. It was lust that I was hoping would turn into love.

Google 42

Google Notification System Team 42

Jeff Esposito

APRIL 29, 2013

During this period we’ve seen pieces ranging from a Forbes contributor (not a Forbes staff writer) writing a linkbait article on influential folks to incorrect information regarding the Boston Marathon Bombings has further diluted the trust that we can have with information shared in the space. How do you verify your information?

Social Media 49

Social Media Klout Issues Reddit 49

Jeff Esposito

NOVEMBER 9, 2012

Click here for more information on the event, all proceeds go to charity, if you do go, be sure to stop by and see Nick Gosselin. Google, Ikea, Apple: The World’s 10 Simplest Brands – simple, but awesome and a quick read. Have a safe weekend and look forward to catching up next week. You might save some breaths.

Klout 37

Klout Apple Small Business Eventful 37

Jeff Esposito

MARCH 28, 2011

Yelp, like that ex of yours, is a great resource for information on local businesses, showing restaurants’ hours and menu offerings, publishing user reviews of everything from beauty salons to churches, and listing great local events around Boston. , and even then it’s usually only a Google search that leads me to visit Yelp.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

JULY 9, 2012

or Google analytics can show the traffic driven to your site from social media. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+. If tracking leads is one of your key performance indicators, a service like Bit.ly Break out the sentiment for each of these posts.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

AUGUST 22, 2011

A great PR person would have relationships at all the big publications going back years, and having a Rolodex, meant just that: having a bunch of hard to get contact information for how to get in touch with writers. The expansion of the web into every corner of the world has also made readers much more informed. It’s doubtful.

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

APRIL 11, 2011

I have a robust Google Reader account where I try to keep up to date on the ever changing social sphere by following many different social media blogs. We need and want news, information, etc. Last month I was starting to see a bit of a trend and reading about HelpAttack! As a culture too, I think we are addicted to social media.

Social Media 50

Social Media Smart Phone MySpace Google Reader 50